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About the Role
Drive and execute B2B field marketing initiatives across assigned industries, supporting Sales in pipeline generation and deal acceleration to strengthen Scaleway’s position as a leading European cloud provider.
Responsibilities
- Build and execute the Field Marketing strategy for designated key industries
- Lead major events organized by Scaleway, including flagship events like ai-PULSE and VivaTech
- Drive and execute regional B2B field marketing programs (webinars, trade shows, field campaigns)
- Support Sales with pipeline generation initiatives and deal acceleration strategies
- Support Account-Based Marketing (ABM) strategies to increase awareness within target enterprise accounts
- Collaborate closely with the Sales organization, Partner Marketing, and Content/Communication teams
- Use HubSpot, Salesforce, Livestorm, and Strapi to execute and track field marketing programs
- Track, measure, and analyze the ROI and revenue impact of field activities
- Test new marketing approaches, learn, and iterate to optimize performance in an evolving market
Requirements
- Minimum 5+ years of experience in B2B Field Marketing or Demand Generation
- Strong experience in the Tech, SaaS, Infrastructure, or Cloud ecosystems
- Proven track record in developing and executing impactful B2B field marketing programs and events that generate pipeline and accelerate opportunities.
- Hands-on proficiency with tools like Hubspot, Salesforce, Livestorm, and Strapi
- Full professional fluency in English with experience in international marketing environments
- Strong stakeholder management and cross-functional collaboration skills in matrix organizations
- High degree of autonomy, accountability, and pragmatic execution excellence
- Revenue-driven mindset focused on business impact rather than just event planning
- Highly structured, organized, and able to cut out noise to focus on high-priority initiatives
- Curious, dynamic, and comfortable navigating fast-moving technical markets
Skills
- B2B Field Marketing
- Demand Generation
- Tech ecosystem
- SaaS ecosystem
- Infrastructure ecosystem
- Cloud ecosystem
- B2B field marketing programs
- Event execution
- Pipeline generation
- Opportunity acceleration
- HubSpot
- Salesforce
- Livestorm
- Strapi
- English fluency
- International marketing
- Stakeholder management
- Cross-functional collaboration
- Autonomy
- Accountability
- Pragmatic execution
- Revenue-driven mindset
- Structured
- Organized
- Curiosity
- Dynamic
- Adaptability
Location
- Paris
- Lille
- Toulouse
- Rennes
- Rouen
- Bordeaux
- Lyon
Work Type
- Hybrid work
- Remote work
Experience Level
- 5+ years of experience
Benefits
- Hybrid work: up to 3 days of remote work per week
- Spacious, dynamic workspaces with bold design, conveniently located near public transport
- Outdoor spaces (terraces) and bike parking facilities
- Healthy meal service at the headquarters
- Breakfast available across all sites year-round
- Swile card for lunches for regional site employees
- Access to a gym
- Daycare places
- Discounted services for caring services
- Stimulating international environment
- Opportunities for internal mobility within Scaleway and the Iliad Group
About the Company
- Scaleway designs secure, sustainable infrastructures aimed at supporting ambitious companies.
- Historically known for dedicated servers (Dedibox), Scaleway shifted to cloud computing in 2015.
- Scaleway is a leading European player in the cloud computing sector, known for simplicity, flexibility, and technical excellence.
- Supported by the Iliad Group's €3 billion investment, Scaleway is developing a sovereign AI alternative to American and Asian giants.
- Scaleway serves thousands of customers across the private and public sector, including corporations, startups, and institutions.
- Scaleway offers over 100 public cloud products in IaaS, PaaS, and AI.
- Scaleway provides modern infrastructures, including high-performance bare metal servers.
- Scaleway is dedicated to a more responsible cloud, with data centers powered solely by renewable energy since 2017.
Equal Opportunity
- Committed to building an inclusive and respectful workplace where everyone has a fair opportunity to thrive.
- All applications are considered with care, regardless of age, gender, sexual orientation, ethnic or social background, religion, disability, or any other characteristic.
- Believes great ideas come from everywhere and everyone.