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About the Role

This role provides a dedicated commercial voice within marketing for the Financial Services vertical, owning positioning, messaging, and campaign execution end-to-end. It's a hands-on, individual-contributor position for someone who can translate vertical strategy into live campaigns, content, and sales enablement materials, reporting to the Global Marketing Director.

Responsibilities

• Own demand generation execution for the Financial Services vertical across inbound, outbound, paid search, events, content, and webinars, aligned to SQL and pipeline targets.
• Maintain the Financial Services ICP and segment targeting, focusing campaigns on high-conversion accounts.
• Track and report on Financial Services marketing-sourced and marketing-influenced pipeline, identifying performance gaps.
• Manage the Financial Services share of the marketing budget, tracking spend and justifying it against pipeline outcomes.
• Own Financial Services-specific GTM strategy, positioning, messaging, and competitive differentiation, ensuring currency with product and regulatory landscape evolution.
• Translate new product capabilities into Financial Services-relevant messaging, collaborating with Product Marketing on launch communications.
• Own Financial Services sales enablement materials, including battle cards, competitive intelligence, objection handling, and pitch materials tailored to vertical concerns.
• Serve as the primary marketing point of contact for Financial Services sales reps, providing input on messaging, competitive positioning, and deal support.
• Own the Financial Services content strategy, including case studies, thought leadership, webinars, and executive profiling.
• Collaborate with the Customer Marketing Manager to build advocacy and reference programs with Financial Services customers.
• Ensure Natterbox brand and website content clearly and credibly addresses Financial Services buyers.
• Lead strategy and priorities for Financial Services-focused events, from planning through execution and follow-up.
• Collaborate with marketing colleagues on supplier and event partner relationships to integrate Financial Services requirements.
• Flag gaps or risks in supplier or event partner delivery affecting Financial Services outcomes.

Requirements

• 5+ years in a B2B SaaS or technology marketing function with hands-on accountability for campaign execution and pipeline contribution.
• Experience marketing to, or working within, financial services, fintech, banking, payments, or insurance, with credibility speaking to regulated-industry buying concerns.
• Demand generation execution experience: running campaigns across paid, content, events, and webinars against SQL targets.
• Product marketing experience: translating product capability into positioning and messaging for a specific vertical audience.
• Experience working directly with sales teams on enablement, messaging, and deal support.

Skills

• Vertical fluency in financial services commercial and buying pressures.
• Hands-on campaign building, content creation, and sales enablement material drafting.
• Commercial acumen connecting marketing activity to pipeline and revenue outcomes.
• Salesforce literacy for tracking campaign attribution and opportunity data.
• Content and editorial judgment for regulated-industry audiences.
• Ability to execute quickly while maintaining high standards for external communications.
• Familiarity with the CCaaS, Voice AI, or contact centre technology landscape (Desirable).
• Experience with ABM platforms, intent data tools, or advanced lead scoring models (Desirable).
• Hands-on familiarity with Pardot (Marketing Cloud Account Engagement) or equivalent marketing automation tooling (Desirable).
• Awareness of financial services regulatory or compliance considerations relevant to marketing communications (Desirable).

Experience Level

• 5+ years

Salary/Compensations

• Competitive base salary
• Performance related bonus

Benefits

• Private medical insurance
• 25 days holiday increasing to 30 days after 2 years (plus bank holidays).