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About the Role

Natterbox is a Salesforce-native AI communications and contact centre platform. We are seeking a Global Marketing Director to lead the marketing function and drive its commercial contribution to Natterbox's growth. This senior role reports directly to the CRO and requires a player-coach who can both set strategy and execute.

Responsibilities

• Own the demand generation strategy across inbound, outbound, paid search, events, content, and webinars, meeting SQL and pipeline targets.
• Define and maintain the Ideal Customer Profile (ICP) and segment-level targeting strategy.
• Manage the marketing budget end-to-end, allocating across channels, tracking spend, and reporting on pipeline outcomes.
• Hold accountability for marketing-sourced and marketing-influenced pipeline metrics.
• Own Natterbox's Go-To-Market (GTM) strategy, positioning, messaging, and competitive differentiation.
• Own the website as a commercial and conversion asset, including messaging, structure, content, and SEO.
• Serve as the primary marketing counterpart to the CRO, aligning daily on pipeline, sales priorities, and revenue needs.
• Drive the annual marketing planning process, translating commercial targets into quarterly plans.
• Own the Natterbox brand globally, including visual identity, tone of voice, and consistency.
• Own the content strategy, including thought leadership, blog posts, case studies, video, webinars, and executive profiling.
• Lead the customer marketing strategy, lifecycle communications, advocacy programmes, and customer-facing events.
• Lead Natterbox's events programme, from strategy through execution and follow-up.
• Manage agency relationships across demand generation, PR, events, SEO, and content.
• Own internal communications and cross-functional orchestration for product launches and company-wide marketing moments.
• Hold accountability for Salesforce attribution hygiene and marketing data governance.
• Lead Natterbox's Product-Led Growth (PLG) motion, developing strategy and execution plans.
• Identify and implement improvements to marketing automation, lead scoring, and reporting.

Requirements

• 3+ years in a B2B SaaS or technology marketing leadership role with direct accountability for pipeline, budget, and revenue contribution.
• End-to-end ownership of demand generation strategy, channel mix, budget allocation, and SQL targets.
• Product marketing experience, including positioning, messaging, and launch programmes.
• Experience managing a marketing budget with commercial discipline, tracking ROI, and making trade-off decisions.
• Experience managing and developing a small team.
• Experience managing agencies across SEO, paid search, PR, and events simultaneously.
• Salesforce literacy, including understanding campaign attribution, opportunity management, and Contact Roles.
• Confidence with marketing technology, including evaluation, configuration, and optimization.
• Experience operating in a Salesforce-native environment with a working understanding of campaign attribution, CRM data quality, and marketing measurement.

Skills

• Commercial acumen
• Player-coach mindset
• Salesforce literacy
• Product marketing instinct
• Content and editorial judgement
• Marketing technology
• Analytical rigour
• Stakeholder influence
• Agility
• Prioritisation
• Pace with standards
• Hands-on familiarity with Pardot (Marketing Cloud Account Engagement) and Salesforce Flows or equivalent automation tooling (Desirable)
• Experience with ABM platforms, intent data tools, or advanced lead scoring models (Desirable)
• Experience designing or scaling a PLG motion in a B2B context (Desirable)
• Familiarity with the CCaaS, Voice AI, or contact centre technology landscape (Desirable)
• Experience in financial services, fintech, contact centre, UCaaS, or adjacent B2B technology (Desirable)

Location

• Global

Work Type

• Full-time

Experience Level

• Leadership level

Salary/Compensations

• Competitive base salary
• Performance related bonus

Benefits

• Private medical insurance
• 25 days holiday increasing to 30 days after 2 years (plus bank holidays)

About the Company

• Natterbox is a Salesforce-native AI communications and contact centre platform.
• We're used by some of the fastest-growing and innovative businesses globally, including Revolut, N26, Tide, and Legal & General.
• We power customer conversations with Voice AI, intelligent routing, and real-time analytics, all natively inside Salesforce.