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About the Role

Develop the brand WELT.de and Business Insider Deutschland continuously with our SEO team. You will have a lot of creative freedom and the opportunity to actively shape the search strategy of two high-reach news brands.

Responsibilities

• Contribute to the further development of the SEO strategy for WELT and Business Insider, and contribute your ideas to planning, implementation, and optimization across teams.
• Manage demanding SEO topics, such as technical analyses, crawling and indexing issues, or supporting technical projects.
• Analyze our domains, competitors, and SEO and web data, identify opportunities for increased reach, and derive concrete recommendations for action.
• Develop dashboards, reporting, and monitoring, present findings in a target-group-oriented manner, and support data-driven decision-making.
• Monitor developments in SEO, AI, and search engines, and bring new ideas into our work.

Requirements

• Completed degree in Marketing, Communications, Business Informatics, or a comparable qualification.
• Several years of professional experience in SEO, ideally in the media, publishing, or e-commerce sectors.
• Sound knowledge of editorial, analytical, or technical SEO, and an understanding of how to optimize content for search engines and users.
• Proficient use of common SEO and analysis tools such as Search Console, Sistrix, Screaming Frog, Audisto, or Adobe Analytics.
• Data-driven approach, ability to develop analyses and dashboards, and use new technologies and working methods with curiosity and initiative.
• Very good German language skills; English skills are an advantage.

Skills

• SEO strategy
• Technical SEO
• Strategic SEO
• Editorial SEO
• Analytical SEO
• Search Console
• Sistrix
• Screaming Frog
• Audisto
• Adobe Analytics
• Data analysis
• Dashboard development
• Reporting
• Monitoring
• AI

Location

• Office presence (80%)

Work Type

• Full-time
• Part-time
• Hybrid (20% mobile work)

Experience Level

• Several years of professional experience

Education Level

• Degree in Marketing, Communications, Business Informatics, or comparable qualification

Salary/Compensations

• EUR 0 - EUR 0 - annually

Benefits

• Diverse health offerings and support for all life situations: Sports courses (Wellhub), yoga and meditation, preventive check-ups, coaching with renowned partners (PME Familienservice).
• A variety of seminar and workshop offerings, language courses, conferences, and lectures by internal experts, as well as networking events within the Axel Springer Group.
• Free food offering: breakfast snack and a free lunch in our Kiez restaurant.
• 80% office presence and 20% mobile work.
• Permanent position.

About the Company

• We believe in the future of journalism as a business model and invest in future-oriented technologies.
• Our five essentials are the values that connect us and our compass in our commitment to freedom.

Equal Opportunity

• Diversity is an essential part of our corporate culture! We welcome all applications regardless of gender, nationality, ethnic and social origin, religion, worldview, disability, age, or sexual orientation and identity.