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About the Role
This role is responsible for owning Jane Lu's (The Lazy CEO) TikTok presence end-to-end, transforming her daily life, business insights, wins, and failures into engaging, scroll-stopping videos. The ideal candidate is a native TikTok user who understands platform trends and can create high-volume, personality-driven content.
Responsibilities
- Shoot and edit a high, consistent volume of TikTok content, blending fast native edits with brand polish.
- Prioritize personality and storytelling in content creation, using trends to enhance, not replace.
- Identify and leverage trending sounds, formats, and topics before they peak.
- Build and manage the TikTok content calendar, balancing different content strategies.
- Own posting, captions, hashtags, and community engagement, responding in Jane's voice.
- Collaborate with Jane to generate content ideas from her daily activities, pitching unique hooks and formats.
Requirements
- 3+ years of experience creating/managing TikTok content, preferably for a founder, creator, or personal brand.
- Native understanding of the TikTok platform, including current trends and emerging sounds.
- Proficient editing skills in CapCut, Premiere Pro, or similar software.
- Ability to effectively communicate with a millennial audience through tone, language, humor, and cultural references.
- Proven track record of turning raw, unscripted material into viral content.
- Ability to quickly adopt and embody Jane Lu's voice and the brand identity of The Lazy CEO.
Skills
- TikTok content creation
- Video editing (CapCut, Premiere Pro)
- Storytelling
- Trend analysis
- Community management
- Copywriting (captions, hashtags)
- Content calendar management
Location
- Australia
Work Type
- Flexible working environment
Experience Level
- 3+ years experience
Benefits
- Flexible working environment
- Significant staff discounts across Showpo and over 50 partner brands
- Regular social events, including cruises, parties, and karaoke
- Opportunities for volunteering and supporting charity partners
- Dog-friendly office
- Breakfast Bar
- Education, Wellness, and Lunch & Learn Programs
- Company-wide Reward & Recognition Program (I S**t Rainbow Awards)
About the Company
- Jane Lu is the founder and CEO of Showpo, a global online fashion brand.
- The Lazy CEO Podcast focuses on entrepreneurship, business growth, mindset, and personal development.
- Showpo is Australia's largest social media fashion brand, founded locally and expanding globally.
- The company culture is characterized by 'Think Big, Get S**t Done and Have Fun', fostering high-growth hustle and significant impact.