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About the Role
Join benuta's team in Berlin as a Performance Marketing expert, driving the scaling of AI-driven analyses and strategies for the European market leader in Home & Living. Take ownership across channels and lead a greenfield initiative in AI-powered marketing.
Responsibilities
- Develop and own the cross-channel performance marketing strategy using MMM to achieve company goals (revenue, efficiency, lead generation, brand awareness).
- Manage and optimize campaigns across Google Ads, Bing Ads, Meta, Pinterest, Reddit Ads, and affiliate partnerships with consistent budget and goal logic.
- Drive the use of LLMs (e.g., Claude, Gemini) for automated, cross-channel analysis of campaign data.
- Develop prompts and workflows for accelerated reporting, anomaly detection, and budget optimization.
- Act as an internal expert for AI-powered marketing tools.
- Monitor and analyze key KPIs (CPO, ROAS, CAC, Conversion Rate) using GA4 and server-side tracking.
- Evaluate the added value of AI-driven bidding and automation features of advertising platforms.
- Implement and manage tracking setups (e.g., Conversion APIs, UTM conventions) ensuring clean, data-privacy-compliant data.
- Oversee ongoing A/B tests and budget experiments for continuous performance improvement across all channels.
- Negotiate and develop vendor and partner contracts (e.g., in affiliate marketing).
- Collaborate closely with Design, Content, and IT teams for campaign alignment.
- Provide technical guidance and onboarding support to junior colleagues.
- Share AI knowledge with the team.
Requirements
- Completed university degree (Business Administration, Marketing, Media, Communications, or similar) or comparable qualification.
- Minimum 5 years of experience in performance marketing, ideally cross-channel (SEA, Paid Social, Affiliate).
- Demonstrable budget or partial project responsibility.
- Initial experience in team leadership is advantageous.
- Proven practical experience with AI tools and LLMs in a marketing context (e.g., prompting for reporting, analysis, forecasting).
- Actively follow current AI trends and be eager to apply them.
- Strong analytical skills.
- Proficient use of GA4 and common attribution/reporting tools.
- In-depth knowledge of at least one core channel (Google Ads, Meta).
- Experience with Bing, Pinterest, Reddit, Affiliate, and server-side tracking is a plus.
- Data-driven work approach.
- Solution-oriented mindset.
- Passion for e-commerce and the Home & Living sector.
- Very good German and English language skills (additional languages are a plus).
Skills
- Performance Marketing
- AI Tools
- LLMs
- Campaign Management
- MMM
- Google Ads
- Bing Ads
- Meta Ads
- Pinterest Ads
- Reddit Ads
- Affiliate Marketing
- Prompt Engineering
- Reporting
- Anomaly Detection
- Budget Optimization
- GA4
- Server-side Tracking
- Conversion APIs
- UTM Conventions
- A/B Testing
- Partner Management
- Team Leadership
- Analytical Skills
- E-commerce
- Home & Living
Location
- Berlin
Work Type
- Onsite
- Hybrid
- Home Office
Experience Level
- Minimum 5 years experience in performance marketing
- Initial experience in team leadership is advantageous
Education Level
- University degree (Business Administration, Marketing, Media, Communications, or similar) or comparable qualification
Benefits
- Opportunity to actively shape the brand and implement AI projects.
- Freedom for own approaches and ideas.
- 26 Home Office days per year.
- Support for mobility: subsidized job ticket or fuel card, company bike leasing (JobRad), good public transport connections.
- 28 days of vacation.
- Flexible working hours.
- Christmas and New Year's Eve are generally non-working days.
- Continuous learning through diverse projects and international teams.
- Structured onboarding.
- Flat hierarchies.
- Attractive employee discounts.
- Inclusive culture: 'Come as you are'.
About the Company
- benuta has been revolutionizing European carpet and Home & Living e-commerce since 2008.
- Achieved over 100 million Euros in revenue.
- Utilizes state-of-the-art AI-driven product staging.
- Serves customers in 17 countries.
- Combines the stability of an established market leader with the drive and flat hierarchies of a digital pioneer.
- Mission: To make every home more beautiful.
Equal Opportunity
- People and their motivation count, regardless of gender, origin, religion, or sexual orientation.
- Applications from people with disabilities or those with equivalent status are preferred if equally suitable.