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About the Role
Join benuta in Berlin as a Paid Social expert, driving AI-powered analyses, workflows, and strategies for the European leader in Home & Living e-commerce. Take ownership of our Paid Social channels and revolutionize campaign management with cutting-edge AI tools.
Responsibilities
- Develop and manage the cross-channel Paid Social media strategy to achieve company goals (Brand Awareness, Lead Generation, Performance).
- Create, monitor, and optimize Paid Social campaigns (Meta, Pinterest, Reddit Ads, TikTok), collaborating with Google Ads and Bing Ads teams.
- Drive the use of LLMs for automated analysis and evaluation of campaign data, developing prompts and workflows for reporting, anomaly detection, and optimization.
- Utilize generative AI for ad copy, A/B testing, and creative ideation, providing expert input to design and content teams.
- Monitor and analyze campaign performance using KPIs (CTR, KUR, ROAS, Conversion Rate) and MMM, implementing tracking tools (Pixels, UTM parameters, Conversion APIs).
- Oversee continuous A/B testing of ad formats, target audiences, and budgets, evaluating new advertising opportunities and AI ad products.
- Provide technical guidance and onboarding support to junior team members, sharing AI knowledge.
Requirements
- Completed university degree (Business Administration, Marketing, Media, Communications) or equivalent qualification.
- Minimum 5 years of experience with Meta Ads and/or other Paid Social channels, ideally with budget or sub-project responsibility.
- Proven practical experience with AI tools and LLMs in a marketing context (prompting for reporting, campaign analysis, creative support).
- Active tracking of AI trends and eagerness to contribute own ideas.
- Very good knowledge of Meta Ads Manager and strong analytical skills with common reporting/attribution tools.
- Experience with Pinterest, Reddit, TikTok, Bing Ads, and server-side tracking is a plus.
- Data-driven and solution-oriented mindset, with a passion for e-commerce and Home & Living.
- Very good German and English language skills (additional languages are a plus).
Skills
- Paid Social Media Strategy
- Campaign Management
- Meta Ads
- Pinterest Ads
- Reddit Ads
- TikTok Ads
- Google Ads
- Bing Ads
- AI Tools
- LLMs
- Prompt Engineering
- Generative AI
- Performance Analysis
- KPI Monitoring
- A/B Testing
- Tracking Implementation
- MMM
- Server-side Tracking
- Data Analysis
- Reporting
- Creative Ideation
- Mentoring
Location
- Berlin
Work Type
- Hybrid
- Onsite
Experience Level
- Minimum 5 years of experience
- First experience in technical leadership is an advantage
Education Level
- University degree (Business Administration, Marketing, Media, Communications) or equivalent qualification
Benefits
- Active participation and creative freedom in shaping the benuta brand and implementing AI projects.
- Freedom to implement own approaches.
- 26 Home Office days per year.
- Support for mobility: subsidized job ticket or fuel card, company bike leasing (JobRad).
- 28 days of vacation.
- Flexible working hours.
- Christmas and New Year's Eve are generally non-working days.
- Continuous learning through diverse projects and international teams.
- Structured onboarding.
- Flat hierarchies.
- Attractive employee discounts.
- Inclusive culture: 'Come as you are'.
About the Company
- benuta has been revolutionizing European carpet and Home & Living e-commerce since 2008.
- Achieved over 100 million Euros in revenue.
- Utilizes state-of-the-art AI-supported product staging.
- Serves customers in 17 countries.
- Combines the stability of an established market leader with the drive and flat hierarchies of a digital pioneer.
- Mission: To make every home more beautiful.
Equal Opportunity
- People and their motivation count - regardless of gender, origin, religion, or sexual orientation.
- Applications from people with disabilities or those with equivalent status are preferred in case of equal suitability.