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About the Role
This role leads the execution of Heidi's Japan marketing strategy, translating global positioning into locally credible, grounded, and effective marketing efforts. It involves day-to-day marketing management for the region, collaborating with sales and leadership to generate pipeline through campaigns, brand presence, events, and partnerships.
Responsibilities
- Execute Heidi's Japan marketing strategy in line with global and local leadership direction.
- Translate global positioning into locally credible campaigns.
- Serve as the day-to-day marketing lead for Japan, prioritizing and resourcing activities with sales and regional stakeholders.
- Drive qualified pipeline through regional inbound and outbound campaigns.
- Support lead qualification, nurturing, and handover to sales.
- Build a consistent brand presence through PR, media, thought leadership, case studies, content, and executive messaging.
- Plan and execute regional events, conferences, and activations.
- Collaborate with partners, customers, and associations to expand Heidi's reach in Japan.
- Manage internal marketing resources and external agencies for PR, creative, and events.
- Track campaign and event performance, sharing insights and flagging risks or opportunities.
- Hold agency delivery to agreed briefs.
Requirements
- 5+ years of marketing experience in healthcare, health tech, or regulated B2B environments.
- Fluent in Japanese with strong working English.
- Experience supporting enterprise or complex sales environments in Japan's healthcare or life sciences sector.
- Comfortable balancing strategic thinking with hands-on execution in a fast-scaling organization with limited support infrastructure.
- Passion for AI, demonstrated through hands-on building, prototyping, or side projects.
- Default to building over requesting.
- Confident in thinking and open to being wrong.
Skills
- Marketing strategy
- Campaign execution
- Brand presence
- Event planning
- Partnership management
- Public relations
- Content creation
- Lead generation
- Sales support
- AI
- Software
- Strategic thinking
- Hands-on execution
Location
- Japan
Work Type
- Full-time
Experience Level
- 5+ years
Benefits
- Sustainable performance focus
- Mental health support
- Flexible scheduling
- Outcomes-based work environment
- Open-source benefits hub
About the Company
- Heidi is building the future of healthcare with an AI Care Partner.
- Our AI products have processed administrative tasks for 73 million patient visits and support over 2.5 million patient sessions weekly in 190+ countries.
- We aim to double global healthcare capacity and strengthen the human connection in medicine.
- Our freemium medical scribe has achieved product-market fit.
- We are expanding our operations.
- We focus on real-world impact over valuations and PR.
- We are a team of medicos, engineers, builders, and designers addressing healthcare challenges.
- We believe in building something that matters and holding ourselves to a high standard.