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About the Role

Medialab is seeking a Planning Account Director to bring strategic thinking and multi-channel expertise to a client planning team. This role involves working closely with senior leads, owning planning delivery for specific clients, and ensuring work is sharp, effective, and well-considered. The individual will be a key day-to-day planning lead and trusted partner to specialist Account Directors, Managers, and Execs, translating briefs into clear planning responses, elevating team thinking, and fostering an environment for great work.

Responsibilities

Lead strategic client relationships, acting as senior day-to-day contact across priority accounts.
Shape commercial and strategic client opportunities by proactively identifying growth areas, influencing briefs, and ensuring alignment with client ambition and business goals.
Optimise agency impact by supporting Business Directors in value articulation, renewals, and commercial planning.
Identify and deliver key agency opportunities, focusing on supporting agency growth.
Support commercial delivery, working with BD’s and Ops/Finance on forecasting, margin tracking, and pipeline visibility.
Lead cross-channel campaign planning and delivery, ensuring cohesion, performance alignment to KPIs, and consistent reporting.
Shape the media response to briefs by setting the strategic direction, supporting innovation and optimisation-led approaches, and overseeing planning timelines.
Coach teams in digital and offline media strategy, embedding audience-first, insight-led planning approaches and encouraging cross-channel thinking.
Shape a forward-looking planning culture, encouraging teams to stay ahead of market developments.
Support channel leads and planners to feed into client-facing trend decks and strategic updates, focusing on delivering best-in-class thinking.
Promote automation and efficiency, advocating for smart use of AI tools and scalable planning practices that raise standards in documentation, collaboration, and productivity.

Requirements

Proven experience in media and communications planning, ideally across a variety of categories and business objectives.
Ability to balance brand-building and performance-driven thinking.
Strong cross-channel planning expertise, with a clear understanding of how digital and offline channels work together to deliver full-funnel impact.
Demonstrated experience in leading and supporting teams, with a collaborative and inclusive leadership style that prioritises development, constructive feedback, and coaching.
Confidence using planning tools and effectiveness frameworks (such as Touchpoints, media principles, and measurement approaches).
Ability to apply planning tools and frameworks practically in day-to-day planning.
A track record of delivering clear, strategic thinking.
Ability to simplify complex challenges.
Ability to interrogate briefs effectively.
Ability to translate insight into sharp, actionable recommendations.

Skills

Strategic thinking
Multi-channel expertise
Cross-channel knowledge
Planning instinct
Collaborative leadership
Supportive leadership
Coaching
Media strategy
Digital media strategy
Offline media strategy
Audience-first planning
Insight-led planning
Cross-channel thinking
AI tools
Scalable planning practices

Location

Hybrid

Work Type

Hybrid Working

Experience Level

Senior

Benefits

Competitive salary package
Pension
Season ticket loans
Cycle to work scheme
Weekly social events
Summer parties
End of year parties
Generous holiday entitlement
Holiday entitlement increases with long service
Christmas closure
Birthday day off
Holiday buy scheme
Flexi-hours
Work abroad scheme
Cultural bank holiday swaps
Friday Summer hours
Private medical insurance
Health cash plan
Gym discounts
Wellbeing apps
Mental Health First Aiders
Free professional counselling
Enhanced parental leave pay
Life assurance
Paid charity days
Sustainability initiatives
Retail discounts
Long-service trips

About the Company

Medialab is the UK’s leading independent media agency, and one of the fastest growing in the industry.
We’re a media agency that’s made differently: purpose-led, data-driven, founder-run and proudly independent.
Our entrepreneurial spirit means success is recognised and rewarded.
We are IPA Effectiveness accredited, an IPA People-First agency, and All In Champions.
Our independence means we can focus 100% on doing the right thing to secure success for our clients and our brilliant people.
We work with a wide variety of clients including Hovis, IG, Sharps Bedrooms, SunLife, Standard Life, Ancestry, Laithwaites Wine, Save the Children, Guide Dogs, Alzheimer’s Society, RNLI and Clearscore.