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About the Role

Join a global leader in gaming and digital entertainment as we integrate IGT and Everi to shape the future of the industry. This role focuses on driving B2B go-to-market strategies and product positioning to increase engagement and adoption across our diverse gaming portfolio.

Responsibilities

• Drive B2B go-to-market strategies for new games, features, and market expansions.
• Plan and execute integrated marketing campaigns using traditional and innovative tactics.
• Define value propositions, messaging, and user story-telling to resonate with operators.
• Partner with Content, Commercial, Promotions, land-based Marketing, and Creative teams to align campaign efforts.
• Analyze campaign effectiveness and initiative performance to optimize results.
• Monitor market trends, competitor products, and industry developments to identify differentiation opportunities.
• Support broader business-driven initiatives including tradeshows and events.

Requirements

• Experience in the iGaming or gambling sector, preferably in a marketing capacity.
• Strong proficiency in analytic tools to evaluate KPIs.
• Excellent copywriting and messaging skills.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Bachelor’s degree in Marketing, Communications, or a related field.
• 12 years of total work experience.
• 8 years of related experience.

Skills

• Go-to-market strategy
• Product positioning
• Copywriting
• Data analysis
• Project management
• Collaborative relationship building
• Decision making
• Innovation
• Self-leadership

Experience Level

• 12 years of total work experience
• 8 years of related experience

Education Level

• Bachelor’s degree in Marketing, Communications, or related field

About the Company

• IGT and Everi have joined forces to create a powerhouse in gaming, digital experiences, and fintech solutions.
• Global team of over 7,000 employees with a presence in 100+ countries.
• Focused on delivering thrilling, responsible, and innovative gaming experiences.

Equal Opportunity

• IGT is an equal opportunity employer committed to a fair and inclusive culture.
• Provides equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status.