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About the Role

Blackstone is seeking an accomplished and driven professional to lead and drive marketing efforts in Japan for its Private Wealth business. This role offers an opportunity to help drive the mission of delivering innovative private market solutions with exceptional service to wealth managers and their clients.

Responsibilities

• Develop and manage marketing plans to drive Blackstone’s brand and visibility as the market leader in alternatives.
• Partner with Firm Marketing and Corporate Affairs to create and execute engagement strategies aimed at attracting a broader universe of advisors and individual investors.
• Lead local product marketing efforts, including the creation and delivery of best-in-class product marketing content and materials.
• Set the strategic direction of marketing to support the global growth aspirations of Blackstone Private Wealth in the region.
• Responsible for strategic positioning, planning, and execution of the marketing strategy for Blackstone's Private Wealth business in Japan.
• Lead and mentor a growing Blackstone Private Wealth marketing team supporting the Japan market.
• Develop, implement, and oversee advertising campaigns across various channels.
• Facilitate strategic discussions with business partners to set marketing priorities and develop integrated marketing plans.
• Collaborate with marketing and Blackstone Private Wealth colleagues globally to deliver successful client programs.
• Identify opportunities to offer value-add resources while managing workflow efficiently.
• Stay current on industry dynamics and competitive shifts to help Blackstone maintain its market-leading position.
• Drive the thought leadership agenda for Blackstone Private Wealth business.
• Design a best-in-class event platform spanning in-person to scaled virtual events.

Requirements

• Individuals who work well in a team-driven working group, are highly motivated, intelligent, have sound judgment and have demonstrated excellence in prior endeavors.
• Dynamic marketing leader with extensive distribution marketing expertise within a leading investment and wealth management organization.
• Proven marketing experience in customer acquisition and lead generation.
• Effective people leadership skills; ability to develop and oversee a high performing team.
• Ability to develop high-impact campaigns including above-the-line advertising that resonates with both advisor and individual investors audiences.
• Demonstrated experience building strong partnerships with sales teams.
• Conversant with all digital marketing tools and strategies.
• A strategic mindset and vision for how marketing can drive a commercial impact.
• An entrepreneurial mindset, self-starter and idea generator.
• Experience in driving a thought leadership agenda including the ability to partner with internal stakeholders and speakers to identify and develop content.
• Strong business judgment and decisiveness; ability to make informed decisions in a dynamic environment.
• Exceptional project management skills; ability to instill process and structure where appropriate to help scale.
• Extensive marketing experience in Japan focusing on intermediary audiences bringing deep knowledge of regional wealth and wholesale segments.
• Demonstrated interest in investments and solid knowledge across alternatives investment products, financial services industry, and capital markets.
• Knowledge of the regional regulatory and legislative landscape and understanding of financial promotions rules marketing rules in Japan.
• Strong written and spoken communication skills.
• Ability to work in a global organization managing multiple stakeholders and initiatives simultaneously against tight timelines.

Skills

• Distribution marketing
• Customer acquisition
• Lead generation
• People leadership
• Campaign development
• Above-the-line advertising
• Partnership building
• Digital marketing tools and strategies
• Strategic thinking
• Entrepreneurial mindset
• Thought leadership
• Project management
• Japanese language proficiency
• English language proficiency

Location

• Japan

Work Type

• Full-time

Experience Level

• Extensive marketing experience

About the Company

• Blackstone is the world’s largest alternative asset manager.
• Blackstone seeks to deliver compelling returns for institutional and individual investors by strengthening the companies in which the firm invests.
• Blackstone’s over $1.3 trillion in assets under management include global investment strategies focused on real estate, private equity, credit, infrastructure, life sciences, growth equity, secondaries and hedge funds.

Equal Opportunity

• Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws.
• This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training.
• All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.