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About the Role
Lead Sonos' Social, Influencer and Community function, transforming creator relationships, community advocacy, and owned social execution into a measurable growth engine for the brand. This role sits within the Communications team and manages a team responsible for owned social execution and community management across Sonos' channels.
Responsibilities
- Develop and own the annual vision for influencer, community, and owned social workstreams, including global strategies, program frameworks, and playbooks.
- Define and build the global influencer program, including strategy, frameworks, playbooks, and templates for regional execution.
- Define and own the global community strategy, creating frameworks for regional activation and identifying niche communities for brand partnerships.
- Lead and execute Sonos' owned social presence, from strategy to day-to-day output, collaborating with Brand Strategy, Brand Marketing, Brand Creative, and regional teams.
- Partner closely with Brand Creative, Brand Marketing, PR, Commercial Marketing, and CX to integrate social, influencer, and community efforts into broader campaigns and product launches.
- Establish the measurement philosophy and infrastructure connecting influencer, advocate, and community activity to business outcomes, and report regularly against it.
- Lead, coach, and develop the team executing owned social and community management, setting clear objectives.
- Manage agency relationships, social media management platforms, and the function’s budget.
- Monitor trends in social, creator culture, and the audio/music/lifestyle space to identify opportunities.
Requirements
- 10+ years of experience across social media, influencer/creator marketing, or community management.
- Proven experience building influencer programs across multiple tiers and categories with measurable ROI.
- Experience owning deal flow and negotiation for creator and influencer partnerships.
- Strong background in owned social strategy for consumer brands.
- Deep understanding of attribution, social, and product analytics, with a track record of building scalable measurement frameworks.
- Demonstrated ability to manage and develop direct reports.
- Strong writing and editing skills across social formats, including creative briefs, platform strategies, and content frameworks.
- Experience designing frameworks for global social programs with regional and cultural adaptation.
- Familiarity with social media management platforms and influencer management tools.
- Comfortable contributing at all levels on a lean team with high standards.
- Familiarity with AI tools and how to apply them in a modern social and influencer workflow.
- Willing to travel when required.
- Must live within commuting distance of New York.
- Authorized to work for any US employer, both now and in the future.
Skills
- Influencer marketing
- Community management
- Owned social programs
- Social strategy
- Creator relationships
- Brand strategy
- Brand marketing
- Brand creative
- Measurement
- Attribution
- Social analytics
- Product analytics
- Writing
- Editing
- Platform-native content
- Global social programs
- Regional adaptation
- Cultural adaptation
- Social media management platforms
- Influencer management tools
- AI tools
Location
- New York
Work Type
- Hybrid
Experience Level
- 10+ years of experience
Education Level
- Bachelor's degree or equivalent experience
Salary/Compensations
- $141,000 - $176,000
Benefits
- Medical, Dental, and Vision Insurance
- 401(k) plan with company matching and immediate vesting
- Open Time Off policy
- 80 hours of sick time upon hire, refreshed annually
- Up to 12 paid holidays per calendar year
- Generous paid leave program for new parents or to care for a family member
- Short- and long-term disability
- Company-paid Disability, Life, and AD&D Insurance
- Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
- Mental health benefits
- Generous employee discount program
- Sonos Radio HD
About the Company
- At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other.
- Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities.
Equal Opportunity
- Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.