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About the Role

As Content Strategist, you will translate campaign goals and key moments into compelling narratives and channel strategies. You will plan, write, edit, and optimize content across multiple formats and platforms, collaborating closely with creative, social, web, and operations teams. This role requires comfort in shaping messaging frameworks and polishing final copy.

Responsibilities

• Develop strategic, insight-driven content plans across digital channels (social media, executive social, blog, web) considering audience engagement, brand voice, and platform best practices.
• Align content strategies with campaign goals, key moments, and amplification opportunities across organic and paid digital channels.
• Write compelling, concise copy for social posts, executive thought leadership, landing pages, headlines, and short-form web experiences.
• Partner with creative, social, web, and operations teams to translate business priorities into impactful content narratives and channel strategies.
• Recommend content amplification tactics, optimization approaches, and engagement strategies to extend reach and performance.
• Edit and refine long-form and short-form content (articles, blogs, campaign assets), ensuring grammar, clarity, consistency, tone, and accuracy.
• Balance strategic thinking with hands-on execution, moving between content planning and messaging frameworks to polished final copy.
• Stay current on digital trends, platform updates, and emerging storytelling formats to continuously evolve content approaches and drive engagement.
• Use analytics and performance data to inform content decisions and report on effectiveness.
• Contribute to content governance, ensuring brand voice and editorial standards are maintained across all output.

Requirements

• Proven experience developing content strategies across social media and digital channels.
• Strong copywriting and editing skills across short-form and long-form formats (social, web, editorial, campaign assets).
• Solid understanding of audience engagement, platform best practices, and organic and paid content amplification.
• Experience working cross-functionally with creative, social, web, and operations teams.
• Familiarity with measurement frameworks to analyze content performance.
• Experience with Gen AI tools relevant to content strategy and copywriting to enhance output quality and efficiency.
• Experience building personal AI workflows to improve efficiency (e.g., content ideation, copy drafting, performance reporting).
• Agentic approach to content planning: ability to break down a brief, identify the optimal content path, and execute across multiple workstreams.
• Ability to critically evaluate AI-generated outputs and apply human judgment to ensure quality, accuracy, and brand alignment.

Skills

• Copywriting
• Content Strategy
• Editing
• Social Media Content
• Digital Channel Content
• Audience Engagement
• Platform Best Practices
• Content Amplification
• Content Governance
• Brand Voice
• Editorial Standards
• Analytics
• Performance Reporting
• CMS (WordPress)
• SEO
• Gen AI Tools
• AI Workflows
• Content Planning

Location

• Toronto, Canada

Work Type

• Full-time

Experience Level

• Mid-Senior

Salary/Compensations

• $63,750.00 - $71,250.00 USD

About the Company

• Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
• Partners with over 300 clients in 40+ countries.
• Unique model drives creativity and efficiency, delivering tailored solutions.
• Part of The Brandtech Group, at the forefront of leveraging cutting-edge AI technology.
• AI solutions enhance efficiency, spark creativity, and drive insightful decision-making.
• Values: Be Ambitious, Be Imaginative, Be Inspirational, Be always learning and listening, Be Results-focused, Be actively pro-inclusive and anti-racist.
• Has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.

Equal Opportunity

• OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
• All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.