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Responsibilities
- Plan and manage global and local campaigns for Korea
- Communicate with HQ and collaborate with cross-functional teams
- Manage new product releases, including GWP and forecasting
- Develop and manage in-store promotions and events
- Plan and execute localized marketing activities for key retail stores to increase foot traffic
- Lead the planning and execution of in-store events and pop-up stores
- Monitor and analyze marketing effectiveness to provide data-driven insights
- Manage social media channels in Korea in collaboration with the Marketing Specialist
Requirements
- Minimum 8 years of professional experience in marketing, brand management, or related fields
- Experience in FMCG, art toy, entertainment, fashion, or lifestyle industries
- Experience in retail marketing and brand activation within physical retail environments
- Experience managing end-to-end marketing campaigns from budget planning to reporting
- Experience launching and scaling new brands or products in the Korean market
- Ability to analyze and optimize offline customer journeys
- Ability to derive actionable insights from market trends and consumer behavior
- Understanding of offline and online marketing synergy
- Exceptional organizational skills to handle multiple projects under tight deadlines
- Passion for pop culture and ability to translate brand identity into storytelling
- Ability to interpret retail-specific KPIs to refine marketing tactics
Skills
- Campaign management
- Project management
- Product forecasting
- Retail marketing
- Brand activation
- Data analysis
- Social media management
- Budget planning
- Strategic planning
Experience Level
- Minimum 8 years of professional experience
About the Company
- Leading global company in the trend culture and entertainment industry founded in 2010
- Operates a platform for creative incubation and IP operation
- Portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono
- Operates over 550 physical stores and 2,500 Robo Shops globally
- Reaches audiences in over 90 countries and regions
Equal Opportunity
- Committed to equal pay initiatives and does not ask for current or past salary
- Equal Opportunity Employer that does not discriminate based on race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression, or any other protected status