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About the Role

This role is a fully agile brand marketing position within the NYC Brand Marketing Team, reporting to the Men’s Brand Director, NYC. The Specialist II will work across the men’s marketing brand team and with key stakeholders in the NYC Brand Marketing organization, building relationships with partners across functions. The position focuses on cultivating partnerships, supporting campaign amplification, gathering consumer insights, and potentially contributing to other marketing functional areas.

Responsibilities

Identify and manage relationships with people and organizations that align with brand values and Field of Play strategies.
Support the amplification of key Concept Map stories through on-the-ground executions, including wholesale marketplace partner marketing.
Continuously gather and apply consumer insights to better serve the consumer and refine longer-term strategy.
Potentially contribute to other marketing functional areas such as Energy, the Nike Sport Marketplace, or Operations & Planning.

Requirements

1-3 years of relevant experience in marketing, ideally brand management.
Bachelor’s degree in Marketing, Business, Communications, or related field, or a suitable combination of education, experience, and training.
Passion for sport, fashion, creativity, and a deep understanding of athletes and communities.
Hands-on experience supporting marketing campaigns from planning through execution.
Ability to manage multiple projects simultaneously and adapt to changing business needs.
Deep understanding of the key consumer in NYC and proven ability to apply consumer insights.
A continuous learner who explores new marketing approaches.
Embody Nike D&I values and Maxims.
A proactive and structured team player.
Love for problem-solving.
Preferred NYC knowledge and understanding of the NYC & basketball landscape.

Skills

Brand management
Marketing campaign planning and execution
Executional Excellence
Attention to Detail
Adaptability
Consumer Insight & Activation
Innovation
Growth Mindset
Teamwork
Problem-solving
Basketball culture expertise
Sportswear and streetwear intersection knowledge

Location

Work Type

Fully agile brand marketing role

Experience Level

1-3 years

Education Level

Bachelor’s degree in Marketing, Business, Communications, or related field

Salary/Compensations

$71,100.00 - $140,700.00

Benefits

Information about benefits can be found here.

About the Company

NIKE, Inc. is a company that explores potential, obliterates boundaries, and pushes the edges of what can be. It thrives on diversity and imagination, seeking achievers, leaders, and visionaries. The Marketing and Communication teams set the brand tone, telling Nike’s stories of innovation and sport through various channels to connect with athletes worldwide.
The company looks for people who can grow, think, dream, and create.

Equal Opportunity

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.