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About the Role
We are seeking a seasoned, execution-oriented Director of Product Marketing to own GTM strategy and results across Omnicell's Hospital Solutions pillar. This role leads end-to-end product marketing for Point of Care, Anesthesia, Supply, Central Pharmacy, Central Pharmacy Services, and IV, spanning both capital hardware and a growing software and services portfolio sold globally into health systems. You will lead two sub-teams with direct and indirect reports, and serve as the primary PMM interface between product management, sales leadership, and the broader marketing organization. You and your team will translate field and market intelligence into positioning, messaging, and sales enablement that drives pipeline and revenue.
Responsibilities
- Own end-to-end GTM strategy and execution across the full Hospital Solutions pillar.
- Drive positioning, messaging, launch planning, and competitive differentiation for each product line.
- Balance the distinct complexity of a hardware-heavy portfolio with a growing software and services GTM motion.
- Orchestrate the full bowtie GTM motion across the Hospital Solutions pillar.
- Ensure pillar execution is aligned to CoE standards.
- Serve as the primary PMM interface with Hospital Sales leadership and Hospital-aligned Product Management.
- Translate market intelligence, win/loss signals, and field feedback into actionable messaging refinements and competitive response programs.
- Build and maintain core sales assets across the pillar.
- Partner with Sales on deals and strategic accounts that require direct PMM engagement or custom executive-level storytelling.
- Manage and develop two sub-teams with direct and indirect reports.
- Set clear direction, priorities, and quality standards across all product lines in the pillar.
- Recruit, develop, and retain PMM talent.
- Partner directly with the Sr. Director on pillar resource planning, talent development, and cross-pillar coordination.
- Build strong working relationships with Hospital Solutions Product Management, Hospital Sales, Sales Enablement, Corporate Strategy, Marketing Operations, and the Platform/Portfolio/CoE.
- Represent the Hospital Solutions pillar in cross-vertical planning, portfolio narrative development, and enterprise launch calendaring.
- Provide market and competitive input into the product roadmap process.
Requirements
- Bachelor’s degree in marketing, business, communications, or related field.
- 10+ years in product marketing or solutions marketing in B2B healthcare technology or adjacent complex enterprise environments.
- 4+ years of people management, including direct management of product marketers in a multi-product or matrixed structure.
- Demonstrated success owning GTM strategy and execution for a pillar, portfolio, or multi-product set in a healthcare technology company.
- Proven track record building and enabling a field sales organization through positioning, messaging, and sales enablement assets that drive measurable pipeline and revenue impact.
- Experience managing marketing across both hardware/capital equipment and software/SaaS product lines.
- Direct experience marketing pharmacy automation, medication management, or clinical workflow technology to health systems.
- Familiarity with hospital pharmacy operations, perioperative medication management, or IV/central pharmacy workflows.
- Background managing or contributing to a PMM Center of Excellence, launch framework, or analogous marketing standards function.
- Experience navigating health system procurement, value analysis committees, and multi-stakeholder hospital buying dynamics.
- Exposure to Omnicell’s product portfolio or competitive landscape.
Skills
- Deep knowledge of the hospital pharmacy and medication management market
- Proven ability to develop pillar- or portfolio-level positioning
- Track record driving GTM execution across both capital equipment and software/services products
- Strong people leadership
- Ability to operate at both strategic and executional levels
- Strong competitive intelligence instincts
- Influence and alignment skills
Location
- Remote
Work Type
- Remote
- Full-time
Experience Level
- Director
- 10+ years experience
- 4+ years people management
Education Level
- Bachelor's degree