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About the Role

This strategic leadership role focuses on elevating and driving audience to MSN and MAI content through new top-of-funnel strategies. The position cultivates new audiences via social-first content, newsletter distribution, SEO, and innovative growth tactics. It requires strong editorial judgment, creative thinking, deep knowledge of social media trends and engagement data, and a passion for audience scaling.

Responsibilities

Establish and evolve the creative direction for MSN socials, focusing on editorial vision, creative strategy, and content formats that drive audience growth.
Drive audience engagement and referrals to MSN content on legacy social platforms.
Responsible for driving overall brand awareness for MAI editorial products.
Drive social engagement and growth of MSN editorial through social-first storytelling and formats.
Develop and execute a robust newsletter strategy to acquire new audience to MSN content.
Develop a creator strategy that aligns with business and editorial objectives.
Cross-collaborate with the VP of Content and Director of Content on key editorial initiatives to drive audience during signature editorial events.
Cross-collaborate with key Microsoft marketing and social teams to promote MAI content innovations.
Think creatively and drive execution of audience growth strategies.
Analyze data, performance, and audience growth across platforms, reporting findings to key stakeholders.

Requirements

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing, event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing, event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing, event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.
Experience building creative vision and editorial standards for social distribution.
Proven excellence in editing, critical thinking, and adhering to editorial standards and guidelines.
Proven experience scaling and growing audiences on Facebook, Instagram, TikTok and LinkedIn.
Track record of leading social teams and creative social content at a high volume in a newsroom environment.
Ability to create social content, including editing videos, creating graphics, and publishing across social platforms.
Proven experience in launching and scaling newsletter audiences.
Proven experience working in SEO optimization.
Experience with GenAI content.
Editorial, newsroom and social media experience.

Skills

Audience growth
Social media
SEO
Newsletters
Editorial judgment
Creative thinking
Social media trends
Engagement data
Integrated marketing
Event management
Marketing strategy
Business planning
Marketing operations
Video editing
Graphic creation
Content publishing
GenAI content

Location

U.S.

Work Type

Hybrid

Experience Level

3+ years
2+ years
5+ years

Education Level

Bachelor's Degree
Master's Degree

Salary/Compensations

USD $106,400 - $203,600 per year (U.S. typical base pay)
USD $137,600 - $222,600 per year (San Francisco Bay area and New York City metropolitan area)

Benefits

Certain roles may be eligible for benefits and other compensation.

About the Company

Microsoft’s mission is to empower every person and every organization on the planet to achieve more.
Employees come together with a growth mindset, innovate to empower others, and collaborate to realize shared goals.
Microsoft fosters a culture of inclusion where everyone can thrive at work and beyond, built on values of respect, integrity, and accountability.
Starting January 26, 2026, Microsoft AI (MAI) employees within a specified commute distance of a Microsoft office in the U.S. or internationally are expected to work from the office at least four days per week, subject to local law.

Equal Opportunity

Microsoft is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
Assistance with religious accommodations and/or reasonable accommodation due to a disability during the application process is available.