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About the Role
Jordan Digital Marketing is a fully-remote digital marketing agency seeking a Performance Marketing Manager to join their paid acquisition team. The agency focuses on paid acquisition and organic growth, working with diverse clients to achieve their business goals.
Responsibilities
- Lead weekly client meetings and own client relationships.
- Execute paid search and paid social strategy for clients.
- Conduct strategic planning and optimization efforts.
- Collaborate with clients and provide recommendations to achieve goals.
- Develop and implement testing strategies to increase advertising efficiency.
- Utilize in-house and 3rd party tools to drive results.
- Report on KPIs and communicate clearly with clients.
Requirements
- Strong paid social experience with Meta, TikTok, X, and LinkedIn.
- Conversion campaign experience including lead generation and website strategy.
- Understanding of how algorithms work and what impacts them.
- Google/Search experience.
- Experience testing App campaigns, PMax, Demand Gen, and AI Max.
- App experience with ASA, Google App, Meta App, and TikTok App campaigns.
- Familiarity with AppsFlyer/Platform integration, particularly for conversion data.
- Experience working with and troubleshooting in Appsflyer.
- Experience managing large budgets and optimizing to reach goals.
- Strong creative skills, including pinpointing trends and developing new testing ideas based on data.
- Familiarity with effective creative types and styles for different platforms and funnel stages.
- Experience with sensitive vertices (special ad categories) and limitations.
- Ability to pull concrete reports, analyses, forecasts/projections, and actionable insights/trends.
- 4+ years of experience in paid search and paid social campaign management.
- 2+ years of experience in a client-facing digital marketing role.
- Proven experience developing new advertising strategies and ideas for clients.
- Strong written and verbal communication skills.
- Bachelor's degree or other relevant professional certifications are a plus.
- Must be located within the US.
Skills
- Paid social
- Meta
- TikTok
- X
- Conversion campaigns
- Lead generation
- Website strategy
- Algorithm understanding
- Google/Search
- App campaigns
- PMax
- Demand Gen
- AI Max
- ASA
- Google App
- Meta App
- TikTok App
- AppsFlyer
- Platform integration
- Budget management
- Creative strategy
- Trend analysis
- Reporting
- Analysis
- Forecasting
- Client communication
Location
- Remote (US)
Work Type
- Fully-remote
- Full-time
Experience Level
- 4+ years in paid search and paid social campaign management
- 2+ years in a client-facing digital marketing role
Education Level
- Bachelor's degree or relevant professional certifications are a plus
Benefits
- Fully remote
- Medical, Dental, & Vision Insurance
- HSA, FSA, and dependent care FSA
- 401k with company matching
- Flexible working hours
- Monthly work-from-home stipend
- Yearly professional development stipend
- Flexible PTO
- Company-provided laptop
- Equipment stipend for home office
- Parental leave - 12 weeks (3 weeks paid, 9 weeks unpaid)
- 529 College Savings Plan
- Birthday and workiversary surprises
About the Company
- Jordan Digital Marketing is a fully-remote digital marketing agency focusing on paid acquisition and organic growth (SEO and content).
- We work with a variety of different-sized companies across different industries like tech, B2B, fintech, ecommerce, and local businesses.
- Our goal is to work with our clients as an extension of their marketing team to help achieve their goals and grow their business.
Equal Opportunity
- We really value diversity & inclusion in our hiring and culture. We are proud that our team is majority female and that many ethnicities are represented. We encourage you to apply and share this with candidates from diverse backgrounds.