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About the Role

Caraway is seeking a Senior Manager, Affiliate Marketing to lead and expand its affiliate marketing program as a key growth channel, driving both revenue and audience expansion. This role involves cultivating strong relationships with various partners, including publications, affiliate networks, content creators, and deal sites, to establish a predictable and effective source of revenue and brand visibility. It's a hands-on, hybrid individual contributor and manager position for a strategic thinker comfortable with pitching to publishers and negotiating commission structures, possessing a business-savvy, entrepreneurial approach to the affiliate channel.

Responsibilities

Own the end-to-end affiliate program, including strategy, partner recruitment, commission structuring, and performance optimization.
Lead the evolution of the affiliate channel in response to AI-powered search and agentic commerce, developing partnership strategies that increase brand visibility across traditional search, answer engines, AI assistants, and emerging shopping agents.
Manage relationship with our affiliate agency partner.
Manage relationships with affiliate networks (e.g. Impact, Rakuten, ShareASale, CJ, or similar) and key individual publisher/media partners.
Identify, recruit, and onboard new affiliate and content partners aligned with Caraway's brand and audience.
Cultivate and own relationships with commerce editors, affiliate publishers, and editorial teams to increase Caraway’s presence in product roundups, gift guides, seasonal moments, and evergreen commerce content that drives long-term affiliate revenue.
Identify, recruit, and onboard new affiliate, publisher, and content partners aligned with Caraway’s brand, audience, and growth strategy.
Collaborate closely with Caraway’s Brand Marketing team and external PR agency to align affiliate opportunities with product launches, campaigns, earned media, seasonal moments, and broader brand storytelling.
Develop and proactively pitch compelling product stories, exclusive offers, and editorial opportunities to commerce publishers, combining a PR mindset with performance marketing to secure high-impact affiliate placements.
Partner closely with the Influencer team to build a seamless bridge between creator partnerships and affiliate/commission-based programs.
Set and manage commission tiers, incentive structures, and promotional calendars to drive performance.
Analyze program performance (traffic, conversion, AOV, ROAS, incrementality) and report on KPIs to leadership.
Collaborate with Paid Media, Content, and Creative teams to ensure affiliate partners have the assets and offers they need.
Maintain a holistic view of the customer journey: understanding how affiliate and publisher touchpoints influence awareness, consideration and conversion, to inform where and how the program shows up.
Monitor competitive and industry trends to keep Caraway's Affiliate program best-in-class.

Requirements

5+ years of experience in affiliate marketing, partnerships, or performance marketing, ideally in DTC/e-commerce.
Experience managing affiliate networks and platforms (Impact, Rakuten, ShareASale, CJ, or similar).
Background in partnerships, PR or communications; with a strong sense of storytelling and what makes a pitch land with editors and publishers.
Strong analytical skills; comfortable working in spreadsheets/dashboards to track performance and identify opportunities.
Excellent relationship-building and negotiation skills.
A self-starter who can operate autonomously and bring structure to an evolving program.
Experience working cross-functionally with influencer, content, or creative teams a plus.
Passion for home, cooking, and non-toxic lifestyle brands is a bonus.

Skills

Affiliate Marketing
Partnerships
Performance Marketing
DTC/E-commerce
Affiliate Networks Management
PR
Communications
Storytelling
Analytical Skills
Relationship Building
Negotiation
Autonomous Operation
Cross-functional Collaboration
Influencer Marketing
Content Marketing
Creative Marketing

Location

Remote

Work Type

Fully Remote
Full-time

Experience Level

Senior Manager

Salary/Compensations

$120,000 - $135,000

Benefits

Equity
401k with 3% company match
Comprehensive medical, dental, and vision coverage with generous employer contributions
Access to FSA/HSA/Dependent Care FSA's
Up to 12 weeks of fully paid parental leave
Access to additional fertility care services via KindBody
Stipend for at-home work setup (MacBook or PC)
Annual reimbursements for workspace enhancement
Monthly stipend towards co-working space
Virtual events and company offsites
Opportunities for company swag
Annual reimbursements for professional development
Unlimited PTO
11+ paid annual holidays
Quarterly wellness days
Monthly wellness reimbursements
Employee discount on Caraway Home products
Complimentary new hire product
Continuous product additions to expand home collection

About the Company

Caraway is a home goods brand dedicated to creating well-designed, non-toxic essentials that elevate cooking standards. They focus on creating elevated products without harmful chemicals, prioritizing well-being for consumers and the planet. Caraway partners with ethical manufacturers, ensuring fair wages, benefits, and regulated working hours. Their manufacturing process is eco-friendly, emitting less CO2 than traditional non-stick coatings, and they utilize sustainable packaging made from recycled materials. Since its launch in November 2019, Caraway has become a rapidly growing digitally-native brand, now available in major retailers like Target, Bloomingdale’s, Crate & Barrel, and Costco. The company has received over 200,000 five-star reviews from more than 2.5 million customers and numerous press mentions in publications such as Vogue, Food & Wine, and CNN.
The team is passionate, collaborative, and fully remote, valuing high-quality work, mutual support, shared successes, and building a beloved brand.
Caraway fosters a culture of continuous learning and career growth, optimizing processes thoughtfully and listening to employees. They celebrate wins and strive for improvement for their team and the world.
As a fully remote company with no headquarters, Caraway's leadership and team members are distributed across the country. They offer a monthly stipend for co-working spaces.

Equal Opportunity

Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.