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About the Role
The Senior Brand Manager – Direct to Consumer is responsible for the strategic development and execution of robust digital marketing initiatives spanning ostomy, continence care, and advanced wound care business units, in alignment with Convatec’s emerging omnichannel strategy.
Responsibilities
- Develop and implement comprehensive digital marketing plans for each product segment, ensuring brand consistency, synergy, and strategic integration across all divisions.
- Lead the creation, deployment, and management of brand assets to elevate the organization’s visual identity and messaging across digital platforms.
- Design, execute, and optimize direct-to-consumer (DTC) digital campaigns, leveraging data-driven tactics to maximize engagement and conversion.
- Deliver expert insights on digital trends, competitor activities, and industry benchmarks to refine and enhance campaign effectiveness and innovation.
- Monitor, analyze, and report on digital campaign performance using standardized impact and lead generation metrics, driving continuous improvement and measurable business outcomes.
- Oversee all aspects of consent management and tracking processes, ensuring full compliance with regulatory requirements and organizational standards.
- Identify, assess, and capitalize on emerging market opportunities and innovative digital solutions within ostomy, continence care, and advanced wound care sectors.
- Manage and optimize the ANZ website, focusing on cross-business priorities, engaging content, and seamless user experience.
- Design, deliver, and champion a portfolio of scalable digital solutions for healthcare professionals, supporting education, information dissemination, and ongoing engagement.
- Collaborate closely with content creation teams to deliver compelling, brand-aligned digital campaigns that resonate with both healthcare professionals and direct consumers.
Requirements
- Demonstrated experience in developing and executing digital marketing strategies and campaigns, with a strong emphasis on brand asset management and direct-to-consumer marketing, preferably within healthcare or other regulated industries.
- Proven ability to design, launch, and optimize comprehensive digital campaigns, including measurement of key lead and impact metrics for performance assessment.
- Familiarity with ostomy, continence care, advanced wound care, or similar healthcare sectors is highly desirable.
- Strong data literacy and expertise in digital analytics, market research, and reporting, with a track record of using insights to guide innovation and optimize results.
- Exceptional verbal and written communication abilities, adept at articulating complex information to diverse audiences and stakeholders.
- Effective at managing multiple projects, prioritizing resources, and delivering high-quality output on schedule.
- Advanced knowledge of digital marketing tools, brand asset management platforms, website management systems, and analytics software.
- Experienced collaborator with internal and external partners, including creative teams, healthcare professionals, and agency vendors.
- Creative thinker with a proven record of identifying new market opportunities and cultivating scalable digital solutions.
- Thorough understanding of consent, privacy, and regulatory requirements related to digital and healthcare marketing.
Skills
- Digital Marketing Expertise
- Brand Asset Management
- Direct-to-Consumer Marketing
- Campaign Management
- Industry Knowledge (ostomy, continence care, advanced wound care)
- Analytical Skills
- Digital Analytics
- Market Research
- Reporting
- Communication
- Project Management
- Technical Proficiency
- Collaboration
- Innovation
- Compliance
Location
- APAC region
- Europe
Work Type
- Remote
Experience Level
- Senior
Benefits
- Flexible working arrangements
- Ongoing learning and development opportunities
- Competitive remuneration
- Access to health and wellbeing programs
About the Company
- Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care.
- With over 10,000 colleagues, we provide products and services in around 90 countries, united by a promise to be forever caring.
- Our solutions provide a range of benefits, from infection prevention, treatment for hard to heal wounds, at-risk skin and ulcerated tissue to supporting debilitating conditions, improved patient outcomes and reduced care costs.
- Convatec's revenues in 2025 were over $2 billion.
- The company is a constituent of the FTSE 100 Index (LSE:CTEC).
Equal Opportunity
- Convatec provides equal employment opportunities for all current employees and applicants for employment.
- This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.