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About the Role
Sent is seeking a Content Engineer to bridge technical curiosity and creative instinct. This role involves building with the Sent API and translating those integrations into compelling content for various channels, defining the company's voice and presence as one of the earliest marketing hires.
Responsibilities
- Build and experiment with the product using the Sent API to create integrations and technical examples, then transform these into attention-grabbing content.
- Run a high-velocity experiment cadence across multiple channels, including hypothesis formation, execution, analysis, and iteration.
- Develop an understanding of what resonates with a technical audience and establish a feedback loop.
- Define and evolve how Sent communicates its product to the market, including feature launches, positioning updates, and messaging for new channels and use cases.
- Own Sent's presence on platforms like LinkedIn and X, cultivating a consistent and engaging brand voice.
- Develop creative campaigns that highlight Sent's technical capabilities and compelling storytelling.
- Instrument the top of the funnel to track developer acquisition, conversion, and engagement metrics.
- Build necessary marketing tools, such as landing pages and automations, without relying on engineering resources.
- Collaborate with the demand generation team to align creative efforts with pipeline, signups, and activated accounts.
Requirements
- 2+ years in marketing, content, or a creative role, preferably at a startup or in an environment requiring self-directed problem-solving.
- Proficiency in building with APIs, including reading documentation, writing integration code, and shipping functional products with minimal supervision.
- A strong creative instinct demonstrated through a portfolio of engaging posts, campaigns, or projects.
- An eye for design and UX, with the ability to produce quality visuals.
- Experimental mindset focused on hypotheses, testing, results, and data-driven iteration.
- Excellent writing skills, capable of concise, clear, and technically appropriate communication for different audiences.
- Genuine interest in the tech-marketing space, including developer tools, community building, and authentic brand presence.
- Experience with messaging, telecom, or API infrastructure is a plus, but intellectual curiosity is valued more.
Skills
- API Integration
- Content Creation
- Marketing Strategy
- Brand Presence
- Campaign Development
- Data Analysis
- Technical Writing
- Design Eye
- UX Awareness
- Experimental Marketing
Location
- NYC
Work Type
- Full-time
- Onsite
Experience Level
- 2+ years
Benefits
- Meaningful equity with high growth potential
- Top-tier medical, dental, and vision, fully covered
- 401(k) with 100% match up to 4%
- Unlimited PTO
- Beautiful NYC workspace with daily meals and unlimited snacks
- New MacBook Pro + Apple Studio Display
- Wellhub Gold or Equinox membership stipend
About the Company
- Sent is an infrastructure for sending A2P messages across SMS, WhatsApp, and RCS through a single unified API.
- Their intelligent routing model automates channel selection based on deliverability and cost, ensuring lower cost and global reach without any channel-specific integrations.
- Sent recently closed a $5.1M Seed round backed by Companyon Ventures, Bessemer Venture Partners, UIF, and CEAS Investments.
- They are hiring to build the best infrastructure to replace multi-channel messaging stacks.
Equal Opportunity
- Sent, Inc. is an Equal Opportunity Employer committed to building a diverse and inclusive team.
- We encourage applications from candidates of all backgrounds and experiences.