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About the Role

EssenceMediacom is seeking a Supervisor, SEO & Generative Search Optimization, to join the Organic Search team and support the day-to-day strategy, recommendations, and execution of SEO and GSO across a portfolio of Google products and services in the U.S. This role will help strengthen visibility across Google Search, AI-powered search experiences, LLM platforms, and answer engines. The role is responsible for scaling SEO/GSO through others, maintaining a high standard of team-led delivery, translating complex findings into client-ready narratives, supporting measurement frameworks for emerging AI visibility, and serving as a secondary point of contact for external-facing work.

Responsibilities

• Develop a strong understanding of Google’s products, business goals, audiences, and search landscape to inform SEO and GSO strategy.
• Build SEO and GSO strategies grounded in competitive context, keyword/topic/entity research, audience intent, and emerging AI search behaviors.
• Assess technical, content, and entity signals to develop actionable, client-ready SEO and GSO recommendations aligned with business objectives.
• Manage implementation workflows for technical and content recommendations, including developer alignment, QA oversight, bug-ticket management, and follow-through on priority fixes.
• Manage end-to-end technical SEO for site migrations, including pre-launch audit validation, comprehensive redirect mapping, and post-launch performance monitoring to safeguard organic visibility and search authority.
• Support SEO, GSO, AI, and LLM visibility measurement frameworks, reporting inputs, dashboards, and performance narratives.
• Support client engagement by co-presenting tactical updates, drafting client communications, and maintaining engagement documentation and roadmaps as a secondary point of contact.
• Collaborate with cross-functional teams (including SEM, Analytics, and Engineering) and Organic Search Leadership to advance integrated Total Search strategies, scopes of work, and account planning.
• Drive operational excellence through resource coordination, project management, quality control, and team-led delivery.
• Coach junior team members, helping them understand the technical and strategic context behind recommendations and build greater autonomy over time.
• Create or support industry updates, AI Search POVs, GSO frameworks, standardized approaches, process documentation, roadmap updates, and client-ready engagement materials.

Requirements

• 3+ years of organic search experience (agency preferred), with a proven track record of managing implementation workflows, technical QA, and cross-functional collaboration with SEM, Analytics, and Engineering teams.
• Deep expertise in SEO fundamentals (technical, content, structured data, entity signals) and emerging AI search/LLM trends and their impact on brand discoverability.
• Strong analytical skills, including experience working with large datasets, maintaining data integrity, and translating insights into KPIs, performance narratives, and optimization decisions.
• Strong communication and presentation skills, with the ability to translate complex technical/measurement findings into clear business narratives and client-ready documentation.
• Proven expertise in leading large-scale technical SEO site migrations, with a deep understanding of redirect strategies, architectural health, and risk mitigation to ensure seamless transitions for complex digital environments.
• Familiarity with industry and productivity tools, including Google Analytics, Google Search Console, Keyword Planner, Lumar, Screaming Frog, and Google Workspace products.
• Interest in mentoring junior team members and providing clear, actionable feedback that helps others build autonomy and improve quality.
• A collaborative, proactive, and learning-oriented mindset, with the ability to perform effectively in a dynamic, fast-paced environment and contribute to process improvements, automation, AI Search education, and team initiatives.

Skills

• SEO
• Generative Search Optimization (GSO)
• Technical SEO
• Content SEO
• Structured Data
• Entity Signals
• AI Search
• LLM Trends
• Data Analysis
• KPI Development
• Performance Narrative
• Optimization
• Communication
• Presentation
• Site Migrations
• Redirect Strategies
• Google Analytics
• Google Search Console
• Keyword Planner
• Lumar
• Screaming Frog
• Google Workspace

Location

• U.S.

Work Type

• Full-time

Experience Level

• Supervisor
• 3+ years

Salary/Compensations

• $60,000—$140,000 USD

Benefits

• Competitive benefits package

About the Company

• WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. EssenceMediacom is building on more than 15 years of world-class digital work delivered by EssenceMediacom. Our mission is to make advertising more valuable to the world. We look for people whose values reflect our own: genuine, results-focused, daring, and insightful. As an EssenceMediacom employee, you can expect a workplace that invests in your career, cares for you, and creates an environment that is engaging, supportive, and rewarding.

Equal Opportunity

• WPP Media and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building teams that represent a wide range of backgrounds, perspectives, and skills. As a global media agency network serving global clients, we believe that greater inclusivity enables stronger collaboration, better ideas, and more impactful work.