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About the Role

The Product Marketing Specialist II independently executes outbound marketing programs to drive product awareness, customer engagement, and demand generation for the TriLink nucleic acid portfolio. This role collaborates with cross-functional teams to deliver multi-channel campaigns, product launches, and scientific events while optimizing marketing operations.

Responsibilities

• Execute outbound marketing campaigns across email, web, social media, digital advertising, and marketing automation platforms.
• Develop campaign content, messaging, promotional materials, and digital assets.
• Coordinate product launches, webinars, scientific conferences, trade shows, and marketing campaigns.
• Partner with Product Management, Commercial, Scientific, Creative Services, and Marketing teams.
• Manage campaign deployment, lead routing, marketing automation workflows, and digital marketing activities.
• Monitor and analyze campaign performance and marketing metrics to recommend improvements.
• Maintain campaign calendars, marketing assets, project documentation, and reporting.
• Identify and implement process improvements for campaign execution and marketing operations.

Requirements

• Bachelor's degree in Life Sciences, Molecular Biology, Biochemistry, or a related discipline.
• 2+ years of experience in product marketing, digital marketing, demand generation, or marketing operations.
• Experience working within biotechnology, life sciences, diagnostics, pharmaceutical, or technical B2B industries.
• Experience executing digital marketing campaigns using CRM, marketing automation, content management, and digital advertising platforms.
• Demonstrated ability to develop marketing content and coordinate campaigns.
• Strong project management, organizational, communication, and collaboration skills.
• Ability to translate technical or scientific concepts into customer-focused marketing content.

Skills

• Salesforce
• Account Engagement (Pardot)
• HubSpot
• Marketo
• Google Ads
• LinkedIn Campaign Manager
• Project Management
• Marketing Automation
• Digital Marketing
• Content Development

Work Type

• Onsite
• Full-time

Experience Level

• 2+ years of experience

Education Level

• Bachelor's degree in Life Sciences, Molecular Biology, Biochemistry, or a related discipline

Salary/Compensations

• $60,000 - $77,000

Benefits

• Company equity (RSU grants)
• Bonus participation
• Comprehensive medical plans
• HSA/FSA options
• Fertility & family planning assistance
• Optional insurance options including pet insurance
• Retirement contributions
• Holidays & Paid Time Off
• Employee stock purchase plans

About the Company

• Global leader in nucleic acid production and biologics safety testing.
• Supports biotech, biopharma, and life sciences companies with vaccines, therapeutics, and diagnostics.
• Pioneering nucleotide research for over 35 years.
• Leading provider in the mRNA market.

Equal Opportunity

• Maravai LifeSciences is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation, and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.