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About the Role
As a Senior Associate, you will provide clients with effective media plan recommendations to meet their goals. You will be a day-to-day steward on assigned brands, developing an intimate knowledge of client businesses and ensuring timely and accurate execution of media requirements.
Responsibilities
- Participate in an audience-first strategic planning philosophy
- Seek a consumer-centric view in all strategic thinking
- Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner
- Provide point-of-view on various offerings in the marketplace
- Participate in brainstorming sessions
- Create media plan recommendations and alternatives
- Select media vehicles and determine scheduling
- Investigate creative, innovative approaches to strategically reach the target consumer
- Analyze competitive activity in the marketplace
- Execute the media plan
- Recommend optimizations after reviewing the campaign results
- Generate tactical alternatives based on client needs and requests
- Measure media performance to determine the extent to which the original objectives and strategies were met
- Respond to the flow of client media-related issues, creating solutions and resolving problems
- Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans
- Study demographic data and consumer profiles to identify desired target audiences
- Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
Requirements
- 1+ years of experience with offline and digital media planning
- Solid understanding of all media types, including Broadcast, Print, Outdoor and Digital
- Strong task management and interpersonal communication
- Ability to collaborate and work as part of a team
- Strong presentation skills
- Strong organizational skills
- Excellent skills in MS Office (Excel, Word, PowerPoint)
- Basic knowledge of 3rd Party AdServing
- Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools
Skills
- Media Planning
- Media Buying
- Offline Media
- Digital Media
- Broadcast
- Outdoor
- Digital
- Task Management
- Interpersonal Communication
- Team Collaboration
- Presentation Skills
- Organizational Skills
- MS Office (Excel, Word, PowerPoint)
- 3rd Party AdServing
- Flowcharting systems (MediaTools)
- Syndicated research (Comscore, MRI)
- Nielsen Ad Intel
- Pathmatics
- Media billing tools
Location
- Office
Work Type
- Hybrid
- Full-time
Experience Level
- Senior Associate
- 1+ years of experience
Salary/Compensations
- $45,000-$75,000
About the Company
- Hearts & Science is an agency within Omnicom.
- Omnicom is committed to hiring and developing exceptional talent.
- We believe that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
- We strongly believe that celebrating what makes us different makes us better together.
- We will process your personal data in accordance with our Recruitment Privacy Notice.
Equal Opportunity
- It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.