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About the Role

The Marketing & Sales Strategy Manager will develop and lead the company's marketing strategy, overseeing department planning, campaign direction, KPI performance, brand initiatives, and sales-marketing alignment. This role ensures marketing activities are focused, measurable, and aligned with company growth goals. It serves as a key bridge between Marketing and Sales, developing enablement initiatives, campaign strategies, training materials, and performance reporting to help the Sales team engage customers more effectively and drive business growth. The position requires strong strategic thinking and execution, with established processes and systems in place.

Responsibilities

Define annual and quarterly marketing priorities aligned with company goals.
Lead the development of marketing strategies that support revenue growth, customer retention, customer reactivation, and lead generation.
Manage the Marketing Department's workload, priorities, execution plans, and timelines.
Set direction for marketing campaigns, internal initiatives, external communications, and brand activities.
Lead department meetings, project reviews, and performance discussions.
Prioritize initiatives based on business impact, team capacity, and strategic alignment.
Manage the marketing budget, vendor relationships, invoice approvals, renewals, and department-related payments.
Identify opportunities to improve department structure, processes, tools, automation, and overall efficiency.
Own the campaign strategy for key growth initiatives.
Define campaign objectives, audiences, messaging direction, success metrics, and expected business outcomes.
Oversee campaign planning and execution across various marketing channels.
Review campaign performance and identify optimization opportunities.
Ensure campaign efforts are connected to measurable outcomes.
Guide the Marketing Coordinator and Marketing Support roles in executing campaign plans.
Ensure campaign messaging is clear, consistent, professional, and aligned with company positioning.
Lead the ongoing development of marketing automation, workflow optimization, and process performance management.
Own marketing KPI tracking, performance reviews, and leadership reporting.
Monitor progress against department goals.
Translate marketing and sales data into clear insights and action plans.
Prepare executive-level updates for management reviews.
Identify gaps between activities and outcomes and recommend improvements.
Ensure marketing performance is evaluated based on business impact.
Partner with internal teams to improve visibility into marketing and sales performance.
Recommend operational improvements based on KPI trends, campaign performance, and measurable business outcomes.
Own the direction and quality standards for marketing communications, internal campaigns, customer-facing materials, and company branding.
Lead the design direction for marketing materials, internal campaigns, event assets, and branded company swag.
Oversee the creation of brochures, campaign assets, presentations, internal communication materials, and customer-facing collateral.
Ensure brand consistency across templates, campaigns, website content, internal initiatives, and external materials.
Review and approve key marketing communications before deployment.
Guide the team in improving messaging clarity, customer relevance, and professional presentation.
Collaborate with Sales leadership to ensure marketing priorities support sales goals.
Develop campaign strategies that help Sales increase customer engagement and grow deal frequency.
Support Sales with marketing materials, customer messaging, campaign insights, and lead generation strategies.
Help identify customer segments, campaign audiences, and sales opportunities.
Coordinate with Sales leadership to review campaign results, lead quality, and customer engagement trends.
Ensure marketing initiatives are connected to the company's sales growth strategy.
Support the development of sales enablement tools, training materials, and communication resources.
Help standardize sales-related marketing materials, templates, scripts, and customer-facing resources.
Support onboarding structure and training content related to marketing processes.
Assist with process improvements that help Sales work more consistently and effectively.
Provide direction for SOPs and documentation that connect Marketing initiatives with Sales execution.
Support Sales initiatives by helping organize resources, clarify processes, and improve adoption of marketing-driven programs.
Identify opportunities to improve cross-functional processes that strengthen collaboration between Marketing, Sales, and other departments.
Provide leadership, coaching, and direction to the Marketing Coordinator and Sales & Marketing Support Team.

Requirements

5+ years of progressive marketing experience, including leadership responsibilities.
Experience developing and executing integrated marketing campaigns from strategy through execution.
Experience leading a small team or mentoring others.
Strong understanding of marketing KPIs, reporting, CRM systems, marketing automation, and analytics.
Experience collaborating closely with Sales and cross-functional teams.
Experience using marketing automation, CRM platforms, and analytics tools to support business growth.
Excellent project management, communication, presentation, and organizational skills.
Proven ability to prioritize multiple initiatives while maintaining a high level of quality and attention to detail.
Experience managing budgets, vendors, and marketing projects.
Experience working in a B2B environment is considered an asset.
A continuous improvement mindset with a passion for building scalable processes and delivering measurable business impact.

Skills

Marketing Strategy
Campaign Management
KPI Tracking
Brand Management
Sales-Marketing Alignment
Budget Management
Vendor Management
Marketing Automation
CRM Systems
Analytics
Project Management
Communication
Presentation Skills
Organizational Skills
B2B Marketing

Location

Scarborough, ON

Work Type

In-Office
Full-Time

Experience Level

5+ years of progressive marketing experience
Leadership responsibilities

About the Company

This position is being filled following the transition of an individual who successfully led the role for seven years.
Well-established processes, systems, and structure are already in place.
We value thoughtful innovation and encourage improvements where they provide meaningful business impact while respecting the strong operational foundation that has been built.