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About the Role
This role is primarily accountable for leading the development and execution of brand plans for Creemore Springs Brewery. The successful candidate will have ownership over marketing initiatives and will be instrumental in building on the iconic 40-year legacy of Creemore Springs Brewery, enabling the business to deliver against short and long-term objectives.
Responsibilities
- Support the development of a rolling three-year business plan.
- Conduct regular business reviews and assess market performance, category/competitive dynamics, consumer metrics, and trends.
- Assess brand SWOT to determine key levers for maximizing long-term performance.
- Maintain a compelling portfolio architecture and brand positioning based on consumer insight and fact-based analysis.
- Support the development of a three-year roadmap with measurable milestones for brand growth.
- Collaborate with local agencies to develop marketing campaigns and experiential activations.
- Support the development and stewardship of the brand's visual identity, translating strategy into a core visual language and three-year roadmap.
- Participate in the development of the brand's innovation strategy, collaborating on concept development, strategy & positioning, visual identity, and core communication strategy.
- Develop core go-to-market strategies, including beer strategy, communications strategy, partnership activation, core activation pillars, digital strategy, and revenue management strategy.
- Collaborate with tier 1 sports properties and local partners for partnership activation.
- Provide coaching, development support, and set a team vision for one direct report (Assistant Brand Manager).
Requirements
- University degree required, preferably with a marketing focus.
- Minimum 5 years of brand marketing experience.
- Experience in alcohol/beverage or packaged goods is preferred.
- Minimum 1-2 years of people management experience is preferred.
- Additional agency and/or sales experience is considered an asset.
- Strong strategic and brand stewardship experience required.
- Experience in developing long-range plans including brand positioning, visual identity, innovation strategy, and other core marketing strategies.
- Ability to lead the development of brand/portfolio strategy and translate it into tangible results.
- Energetic leadership and strong influencing abilities.
- Driven to make informed decisions.
- Excellent problem-solving and insight mining skills.
- Strong business fundamentals and communication skills.
- A self-starter able to manage multiple projects through various stages of development.
Skills
- Brand Marketing
- Marketing Strategy
- Brand Positioning
- Campaign Development
- Visual Identity Management
- Innovation Strategy
- Go-to-Market Strategy
- People Management
- Business Planning
- Market Analysis
- Consumer Insights
- Partnership Activation
- Digital Strategy
- Revenue Management
- Influencing
- Problem Solving
- Communication
Location
- Toronto, ON
Work Type
- Full-time
Experience Level
- Minimum 5 years brand marketing experience
- Minimum 1-2 years people management experience preferred
Education Level
- University degree required - preferably with marketing focus
Salary/Compensations
- $102,400.00 - $134,400.00
- 13% target short term incentive
- $11,000 on average spent on benefits per employee
Benefits
- Health, dental, vision
- Retirement plan options with incredible employer match
- Wellness incentives
- Employee Assistance Program (EAP)
- 15 days vacation
- 10 paid holidays
- 4 personal floating holidays
- 64 hours of sick time
- Parental leave
- Generous paid time off plans
About the Company
- At Molson Coors, we tackle big challenges and defy the status quo.
- We have a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future.
- We are on the path to transforming the beverage industry.
- We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.
- We collaborate as a team and celebrate each other’s successes.
- We are committed to brewing premium, quality products.
- We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities.
- We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are.
- Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization.
- Ability to grow and develop your career centered around our First Choice Learning opportunities.
- Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
- Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences.
Equal Opportunity
- Molson Coors is an equal opportunity employer.
- We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic.
- If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.