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About the Role

Billboard is seeking a creative, music-obsessed Director of Branded Content to lead the development and execution of custom content across video, live events, and talent-driven partnerships. This role oversees branded content production from ideation through execution while shaping the creative and stylistic vision for the Brand Studio team.

Responsibilities

• Collaborate with sales and strategy teams on pre-sale creative development, pitch ideation, and budget planning for multi-platform programs.
• Lead development and pre-production for sold programs, including creative treatments, social concepting, and production planning.
• Oversee end-to-end creative execution across branded video, social, and live event content.
• Provide overarching creative direction to ensure a cohesive, premium brand vision.
• Develop innovative, social-first creative strategies to maximize audience engagement and cultural relevance.
• Lead talent partnerships and bookings, including negotiations and logistics.
• Review and refine treatments, scripts, copy, and video cuts with a strong editorial eye.
• Deliver live presentations to align partners with the creative vision.
• Perform video editing and post-production tasks including cutdowns, string-outs, and final edit management.
• Manage QC and final delivery of video assets for client, social, and event use.
• Partner cross-functionally with internal teams to deliver best-in-class storytelling.
• Build and maintain relationships with freelance and external creative partners.
• Collaborate on campaign reporting, wrap materials, and final program delivery.
• Oversee digital publishing workflows across platforms including WordPress, JW Player, and Brightcove.

Requirements

• 8-10 years of experience producing branded video and social content within a major media, entertainment, or agency environment.
• Deep understanding of music, pop culture, and visual storytelling.
• Strong portfolio showcasing video, digital, and experiential creative work.
• Established network of creative freelancers and production partners.
• Exceptional leadership skills with a track record of mentoring creative talent.
• Ability to balance big-picture vision with hands-on execution.
• Strong project management, organizational, and communication skills.
• Experience managing talent-facing productions and high-profile partnerships.
• Proficiency in video editing and design tools including Premiere, CapCut, and Adobe.
• Proficiency with content management and publishing platforms including WordPress, JW Player, and Brightcove.
• Familiarity with Keynote, JIRA, and Salesforce.
• Comfortable leveraging AI tools and emerging technologies.
• Spanish language proficiency is a plus.

Skills

• Creative Direction
• Branded Content Strategy
• Video Production
• Social Media Strategy
• Talent Management
• Project Management
• Video Editing
• Post-Production
• Editorial Oversight
• Presentation Skills

Location

• New York City, NY
• Los Angeles, CA

Work Type

• Full-time
• Hybrid (4 days onsite, 1 day remote)

Experience Level

• 8-10 years

Salary/Compensations

• $105,000 - $120,000 + bonus

Benefits

• PMC-Paid Healthcare (medical, dental, vision)
• Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
• Employee Assistance Program
• Life Insurance
• Short & Long Term Disability
• Paid Parental Leave
• 401(k) Retirement Plan with Employer match
• Company discounts and perks (Pet, Home & Auto Insurance, Mortgage discounts)
• Flexible Vacation Policy

About the Company

• Billboard is the world's most influential music publication, providing news, charts, and insights for over 130 years.
• Penske Media Corporation (PMC) is a leading global media and information services company reaching over 500 million people monthly.
• PMC owns a diverse portfolio of iconic media brands, live events, and data analytics companies.