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About the Role

As Principal Product Manager, you are the marketing-technology expert in the mission's product leadership. You will own the product behind the marketing, including campaign and product data hubs, the Braze-based lifecycle messaging platform, the layer connecting data-science models to customer communications, server-side tracking and privacy infrastructure, and AI systems for marketing automation. This is a leading individual-contributor role for an experienced marketing-technology product manager who wants to solve complex, high-impact platform problems. Your mandate is to own the product at the heart of the growth engine and lead its leap to autonomous, self-checking, revenue-generating marketing.

Responsibilities

Own the platform product strategy: Define and execute the strategy for Lounge's growth platform — data hubs, messaging infrastructure, feed and content pipelines, automation services — and keep it aligned with the mission's charter, commercial goals, and the wider Zalando ecosystem.
Deliver the autonomous-marketing engine: Own the product side of the mission's headline commitment — AI marketing agents for Paid, SEO, and CRM that plan, execute, and optimise campaigns in production — with the evaluation pipelines, guardrails, and incrementality measurement that prove their value beyond the demo.
Build the zero-touch operational backbone: Drive campaign quality assurance from ~50% to fully automated — bots validating deep links, copy, and voucher configurations — and grow the share of revenue driven by automated systems into a headline KPI.
Anchor the product–engineering interface: Represent product in architecture-level decisions with Principal Engineers — APIs, event streams, data models, build-vs-buy — translate technical trade-offs into decisions commercial leadership can own, and manage strategic vendors (messaging, content, and media platforms) through evaluation, contracting, and integration.
Make compliance a feature: Ensure personalisation and messaging are GDPR-compliant by design — consent, pseudonymisation, data deletion — so that scale never comes at the cost of trust.
Raise the technical bar of the product organisation: Produce product artifacts that become best practice (PRFAQs, solution designs, KPI frameworks), mentor product managers, and lift the technical fluency of the product team around you.

Requirements

Deep, hands-on experience with modern marketing technology — ESP/CRM platforms (Braze or comparable), customer data platforms, product feeds, campaign automation, server-side tracking — and a real understanding of the marketing practice these systems serve: campaign operations, segmentation, deliverability, personalisation economics.
An extensive track record managing marketing or data platforms as products — turning infrastructure into roadmaps, and architecture trade-offs into business decisions.
Comfortable in architecture discussions — APIs, event streams, data models, build-vs-buy — fluent enough to represent product credibly with Principal Engineers and lead technical product discovery.
Shipped LLM- or ML-powered products to production — personalisation, triggers, or agentic automation — and can speak concretely about evaluation, guardrails, observability, and what changes when the model changes.
A strong record of hypothesis-driven development — A/B testing at scale, incrementality measurement, and KPI-driven prioritisation.
Equally at home in an architecture deep-dive and an executive summary — and you routinely translate one into the other, making deep technical reality legible to non-technical leadership.
Written artifacts (strategies, PRFAQs, solution designs) that others reuse as templates; you work autonomously in ambiguous problem space.
Experience building for high-volume consumer products — millions of users, multi-channel, multi-country.

Skills

Marketing Technology
Product Management
Platform Strategy
AI Marketing Agents
Campaign Automation
GDPR Compliance
Technical Fluency
LLM/ML Product Development
Experimentation Rigor
Bilingual Communication
Scale Experience

Location

Europe

Work Type

Full-time

Experience Level

Principal
Senior

Benefits

Employee shares program
40% off fashion and beauty products sold and shipped by Zalando
30% off Lounge by Zalando
Discounts from external partners
2 paid volunteering days a year
27 days of vacation a year
Relocation assistance available
Family services, including counseling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available
Training platform access
Biannual peer-to-peer review

About the Company

Lounge by Zalando is an online shopping club for fashion and lifestyle products, serving millions of members across 20+ European markets through daily, time-limited sale campaigns.
Zalando's vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design.

Equal Opportunity

We only assess candidates based on qualifications, merit, and business needs.
We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses.
Please avoid including your picture, age, and marital status in your CV.
Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion