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About the Role

The Marketing Specialist plays a central role in executing strategic marketing and communications initiatives that increase Concilio’s visibility, engagement, and impact. This position supports content creation, campaign deployment, brand messaging, and digital engagement strategies, helping to translate organizational goals into compelling narratives and outreach across print and digital platforms.

Responsibilities

• Write, edit, and produce high-quality content for social media, websites, newsletters, flyers, donor communications, and program collateral.
• Collaborate with departments to gather impactful stories, data, and visuals that communicate the value of Concilio’s work.
• Ensure all content aligns with Concilio’s tone, voice, and visual identity.
• Assist in the development and rollout of integrated marketing campaigns.
• Coordinate timelines, deliverables, and campaign tracking for marketing campaigns.
• Support cross-departmental campaigns with marketing materials and strategic input.
• Manage day-to-day scheduling and content for Concilio’s social media platforms.
• Design and distribute email marketing campaigns.
• Monitor trends and performance to optimize content and audience engagement across digital channels.
• Regularly update the organizational website with new content, news, event listings, and program information.
• Collaborate on SEO optimization to improve visibility and search engine rankings.
• Monitor analytics tools to report on site traffic, performance, and opportunities for growth.
• Design promotional materials using brand templates and tools such as Canva or Adobe Creative Suite.
• Maintain an organized digital asset library and ensure all visual content aligns with brand guidelines.
• Monitor and analyze performance metrics for campaigns, social media, and website traffic.
• Produce monthly marketing performance reports and share key insights and recommendations.
• Use data to inform future campaigns and refine messaging.
• Support the marketing and promotion of Concilio-led events.
• Help develop signage, event collateral, and branded materials.
• Occasionally attend outreach events to support marketing efforts and capture photos or content.
• Collaborate with departments and community partners to ensure event details, promotional materials, and communication needs are organized and completed.
• Act as the primary marketing liaison to selected program teams.
• Coordinate with Development and programs to ensure messaging is aligned and cohesive.
• Support internal requests for flyers, signage, or outreach materials.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, or a related field.
• 2–4 years of relevant professional experience in marketing, preferably in a nonprofit or community-based organization.
• Experience creating multi-channel marketing materials and campaigns.
• Excellent written and verbal communication skills with the ability to adapt tone across diverse audiences.
• Strong graphic design skills (Canva required; Adobe Illustrator, InDesign, or Photoshop a plus).
• Familiarity with digital tools and platforms including: Social Media Management, Email Marketing, Website CMS, Analytics.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Highly organized, detail-oriented, and proactive.
• Bilingual (Spanish/English) preferred.
• Ability to remain seated or use a computer for extended periods of time.
• Occasional travel to external events, community sites, or other office locations (10–20%).
• Lifting of event materials (up to 25 lbs) may be required.
• Evening and weekend work may occasionally be necessary to support event coverage or urgent campaigns.

Skills

• Content Creation
• Storytelling
• Social Media Management
• Website Content Management
• Email Marketing
• SEO
• Graphic Design
• Canva
• Adobe Creative Suite
• Google Analytics
• Event Marketing
• Cross-Departmental Collaboration
• Spanish/English Bilingual (Preferred)

Location

• Philadelphia, PA 19124

Work Type

• Full Time

Experience Level

• 2-4 years

Education Level

• Bachelor's Degree

Salary/Compensations

• $25.64 Hourly

Benefits

• Comprehensive Medical, Dental & Vision Insurance
• Company-Paid Life Insurance
• Retirement Savings Plan
• Paid Time Off (PTO)
• Paid Holidays
• Employee Assistance Program (EAP)
• Professional Development & Continuing Education Opportunities
• Leadership Development through Concilio's People & Culture Academy
• Opportunities for Career Growth and Internal Advancement

About the Company

• For more than 60 years, Concilio has empowered Latino and diverse families while strengthening communities through education, workforce development, child welfare, family support, housing stability, and community-based services.
• At Concilio, Human Resources is more than hiring and policies—it's about creating an exceptional employee experience, supporting organizational excellence, and building a workplace where our employees can thrive while serving our community.
• Concilio is a collaborative team that believes investing in our employees is essential to fulfilling our mission.
• Offers a collaborative, inclusive, and mission-driven culture.
• Provides meaningful work that positively impacts the Philadelphia community.