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About the Role

This role is responsible for delivering a portion of the overall marketing strategy through a portfolio of programs, capabilities, or processes. It involves owning or supporting marketing operations, including performance, risks, controls, production audits, and content management. The position requires managing day-to-day relationships with key business partners, solving complex business problems, and independently driving strategic marketing improvements.

Responsibilities

Lead strategy for improving content visibility across traditional search platforms and emerging AI/LLM experiences.
Translate business objectives into AEM platform, content, component, and technical requirements.
Partner with SEO, Technology, and agency teams to define requirements that improve structured content, metadata, page hierarchy, crawlability, and AI discoverability.
Establish standards and best practices for building pages and experiences that can be effectively understood, surfaced, and cited by LLMs.
Evaluate new migration and enhancement requests to determine strategic fit, business value, and platform alignment.
Assess existing AEM capabilities and identify opportunities to leverage, enhance, or build new components.
Guide solution design, requirements review, UAT, and implementation activities.
Serve as the organization's subject matter expert on AEM capabilities, AI discoverability requirements, and marketing processes.
Drive platform governance and decision-making to ensure sustainable platform growth and adoption.

Requirements

5+ years of marketing campaign management or project management experience.
Self-motivated with a proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment.
Detail-oriented with exceptional organizational, time management, and prioritization skills.
Strong relationship management skills.
Understands the importance of corporate standards, procedures, and approval processes.
Demonstrated ability to translate strategy into clear objectives.
Able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance.
Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly.
Excellent oral and written communication skills.
Proficient in MS Office Product Suite (Word, Excel, PPT).
Proficient in Adobe Stack, Audience Experience Manager, Adobe Analytics.
Strong project management skills.

Skills

Adaptability
Collaboration
Problem Solving
Product Marketing and Branding
Project Management
Active Listening
Analytical Thinking
Digital Marketing
Oral Communications
User Experience Design
Business Acumen
Prioritization
Solution Delivery Process
Strategic Thinking
Written Communications

Location

San Francisco, CA
Chicago, IL
Waltham, MA
Boston, MA
Pennington, NJ
New York, NY
Lincoln, RI

Work Type

Onsite
Hybrid

Experience Level

5+ years

Education Level

High School Diploma / GED / Secondary School or equivalent

Salary/Compensations

$100,000.00 - $167,000.00 annualized salary

Benefits

Industry-leading benefits
Access to paid time off
Resources and support for employees
Discretionary incentive eligible
Eligible to participate in the annual discretionary plan

About the Company

Bank of America is guided by a common purpose to help make financial lives better through the power of every connection.
We drive Responsible Growth and deliver for our clients, teammates, communities, and shareholders every day.
We are committed to fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career, and contribute to our shared success.
We value the unique perspectives individuals bring from all backgrounds and career paths.
Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development.
At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact.

Equal Opportunity

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
The following laws or regulations restrict or prohibit the hiring of individuals with certain specified criminal history for the position: FDIC.