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About the Role
The Search Buyer supports clients in delivering best-in-class digital strategies and performance-driven media solutions. This role manages paid search and social programs, executing campaigns from strategy to reporting and billing, with a focus on driving measurable business outcomes.
Responsibilities
- Execute Search campaign strategies, analyze campaign performance, and perform optimizations.
- Make strategic recommendations that drive clients’ business objectives and resolve problems.
- Provide accountability for pacing and managing account budgets.
- Contribute ideas for best practices and adoption of new features or processes.
- Create and deliver campaign overview reports in a timely fashion.
- Proactively identify opportunities to build the client’s business and grow the account.
- Maintain knowledge of clients’ businesses, competition, and industry trends.
- Enhance skills related to performance media methodologies and platforms.
- Support the media team in managing client digital media, providing necessary data, budgets, and details.
- Build client relationships and manage expectations of client and internal teams.
- Ensure all digital campaigns are invoiced accurately and timely, communicating under/over delivery.
- Utilize key platforms to generate insights for wider team and client planning.
- Build relationships with key platform partners and attend industry events.
- Stay up-to-date with emerging digital marketing trends, media, trends, technology, and features.
Requirements
- A minimum of 2 years of media planning and/or buying experience focused on digital channels – Search, Social, Display and Programmatic.
- Knowledge and hands-on experience with media planning and buying tools.
- Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
- Ability to work with cross-functional teams and multiple stakeholders.
- Aptitude for priority management when handling multiple deliverables/work streams.
- Ability to organize ideas and present information logically and sequentially.
- Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types.
Skills
- Paid Search
- Paid Social
- Digital Strategy
- Media Planning
- Media Buying
- Campaign Execution
- Campaign Optimization
- Reporting
- Budget Management
- Client Relationship Management
- MS Office Suite (Excel, Outlook, PowerPoint)
- Google Analytics
- AdWords
- Bing Ads
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
Location
- Toronto
Work Type
- Full time
- Permanent
Experience Level
- 2 years of media planning and/or buying experience
Education Level
- Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
Salary/Compensations
- $50k-$57k
Benefits
- Medical benefits
- Dental benefits
- RRSP
- Paid time off
About the Company
- Our mission is to Drive Business Performance using data to create personalized and connected experiences that deliver transformative business outcomes.
- We focus on delivering better business results through optimization, creation, and analysis across all digital platforms.
- Our scope ranges from recommending content usage to optimizing media channel performance and maximizing eCommerce visibility.
- Dentsu utilizes artificial intelligence tools as part of its recruitment process during sourcing and screening stages.
- We believe different ideas, perspectives, and backgrounds foster a stronger and more creative work environment.
- We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.
Equal Opportunity
- We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.