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About the Role
The Sr. Associate will be responsible for end-to-end campaign activation, supporting senior team members in monitoring campaign performance and implementing optimizations to achieve campaign goals. This role focuses on gaining expertise in programmatic advertising and Amplifi's operational methods, fostering knowledge-sharing, and supporting central tasks to cultivate teamwork and collaboration.
Responsibilities
- Activate campaigns, troubleshoot technical or campaign bugs, and optimize towards KPIs within buying platforms (DSPs like Beeswax, TTD, DV360, Meta, Tik Tok, etc)
- Serve as an expert on buying platforms, direct media buying processes, and internal dentsu products
- Adhere to defined processes for campaign management across digital and programmatic channels, with a focus on hands-on activation
- Track tasks, take notes during meetings, and assist the Manager in executing priorities within deadlines
- Present campaign delivery and optimizations on daily/weekly internal calls
- Continuously build programmatic expertise and the ability to discuss campaign details
Requirements
- Bachelor's degree or equivalent 1-3 years of experience in programmatic and the digital industry
- Strong attention to project management
- Experience in at least one major DSP
- Analytical and mathematical skills
- Strong experience working with business applications
- Ability to challenge accepted thinking and inspire new ideas and approaches
- Client-centricity and a commercial mindset
- Genuine passion for people and technology
- Ability to balance, prioritize, and properly assign work for multiple concurrent projects
Skills
- Programmatic advertising
- Digital industry
- Project management
- DSP platforms (Beeswax, TTD, DV360, Meta, Tik Tok)
- Analytical skills
- Mathematical skills
- Business applications
Location
- New York
Work Type
- Full time
- Permanent
- Hybrid
Experience Level
- 1-3 years experience
Education Level
- Bachelor's degree or equivalent
Salary/Compensations
- $51,000-$83,375
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
- Compliance with applicable state and local laws regarding employee leave benefits
About the Company
- Amplifi Solutions is the commercial innovation & incremental value arm for dentsu, focused on amplifying transformative business outcomes.
- We have a mandate to unleash the potential of media, technology, and modern trading methodologies to create value.
- We deliver solutions such as Advantage, a suite of guaranteed value products powered by principal trading, and Modern Media, a modern omni-channel, cross-screen activation solution.
Equal Opportunity
- Dentsu is committed to providing equal employment opportunities to all applicants and employees without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
- Dentsu is committed to providing reasonable accommodation to individuals with disabilities and disabled veterans.
- If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com to let us know the nature of your accommodation request and your contact information.