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About the Role

The New York Times is seeking a Research Lead to drive strategy for the New A.I. Products and Platforms (NAPP) Mission. You will lead end-to-end research projects, working with a cross-functional digital product team and reporting to the Managing Director of News Products and Audience Insights. The Audience Insights team's mission is to understand our audience to help The Times grow, utilizing various research methods and social science principles.

Responsibilities

Lead a human-centered design approach for product teams, inspiring colleagues to build innovative product features grounded in user needs to drive NAPP and company goals.
Use research-based insights and GenAI tools for rapid prototype iteration.
Own evaluation for quality and editorial integrity by creating frameworks to assess the success of A.I. prototypes and products.
Build innovative solutions using AI tools to support certain parts of the research process.
Champion A.I. innovation and ethics by staying up-to-date with industry trends, new research methodologies, LLM advancements, and emerging technologies, and ensuring the ethical and responsible use of AI.
Complement research with behavioral data, proprietary and industry research, and A/B testing results to provide a holistic view of users.
Collaborate with Audience Insights researchers across various teams to identify opportunities and avoid duplicative work.
Manage external research vendors to support moderation, fieldwork, and analysis, ensuring high-quality and efficient project execution.
Contribute to the collaborative culture of Audience Insights and the NAPP Mission, helping The New York Times understand and build empathy for its audiences.
Demonstrate support and understanding of journalistic independence and a commitment to the mission to seek the truth and help people understand the world.

Requirements

8+ years of research and insights experience.
Experience researching chat interfaces or GenAI search tools and using a range of GenAI tools and features.
Experience moderating qualitative research and facilitating brainstorms and workshops with cross-functional partners.
Mastery of a range of research methods including participatory design, in-person and remote interviews, ethnographies, co-creation, user-initiated feedback tools, surveys, card-sorting, and usability studies.
Experience executing qualitative and quantitative research and selecting the appropriate approach based on the problem.
Experience synthesizing complex findings into compelling narratives and visualizing insights for diverse audiences.
Experience conducting research for early-stage 0-1 product development, helping teams identify opportunities, validate concepts, and shape new product experiences.
Experience working in rapid prototyping environments, using research to inform iterative product development and experimentation.
Experience building alignment among cross-functional stakeholders, including Product, Design, Engineering, Editorial, and Marketing partners.
Experience presenting to stakeholders, senior management, and fellow researchers.
A deep curiosity about the role of AI in shaping the future of information, media, and journalism.

Skills

GenAI tools
Qualitative research
Quantitative research
Human-centered design
Product development
AI ethics
LLM advancements
Behavioral data analysis
A/B testing
Cross-functional collaboration
Vendor management
Synthesizing complex findings
Data visualization
Rapid prototyping
Stakeholder presentations

Location

New York City

Work Type

Hybrid

Experience Level

8+ years of research and insights experience

Education Level

Mastery of a range of research methods

Salary/Compensations

$140,000—$155,000 USD

Benefits

Variable pay, such as an annual bonus and restricted stock
Medical, dental and vision benefits
Flexible Spending Accounts (F.S.A.s)
Company-matching 401(k) plan
Paid vacation
Paid sick days
Paid parental leave
Tuition reimbursement
Professional development programs

About the Company

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism.
We embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization.
We encourage people from all backgrounds to apply.

Equal Opportunity

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law.
All applications will receive consideration for employment without regard to legally protected characteristics.
The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.