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About the Role

This role manages communications for the league’s Consumer Products business, contributes to the International communications team, and supports the league’s global sports property ambition. It also oversees communications for the NFL’s digital media partnerships and IT/Tech initiatives. The ideal candidate will be experienced in a rapid consumer and brand environment, ready to serve multiple internal and external clients simultaneously. This role is crucial for shaping the league’s business relationships and their global perception.

Responsibilities

Drive all communications and promotions for the NFL’s Consumer Products business, building strategies that elevate NFL products, campaigns and messaging.
Work with key partners to boost awareness and sales across NFLShop.com and key retailers.
Manage communications agency hired to support the Consumer Products business.
Build and deliver strategic communications plans to amplify the NFL’s presence in Canada and the league’s global growth ambitions.
Work closely with the league’s office in Toronto to support business objectives and deliver global growth themes and narratives across Canadian media.
Provide communications support for Media Strategy and Business Development by promoting digital media deals, renewals and content partnerships.
Create announcement strategies that drive consumer, fan and trade press awareness, reinforcing the NFL’s leadership in fan engagement and sports content.
Work closely with senior members of the IT team on press moments, including the NFL’s work with AI.
Amplify broader NFL stories and moments in partnership with communications colleagues in league offices and the 32 teams.
Work with league executives and external stakeholders on a regular basis.
Serve as a trusted contact with media to help drive impactful, meaningful placements in high-profile national and international outlets.
Cultivate and strengthen relationships with members of the media and influencers in key U.S. and international markets.
Develop relationships with emerging news, sport, entertainment, fashion, and non-sports outlets.

Requirements

Bachelor’s degree and 5 years' of experience in communications experience drawing from multiple disciplines including journalism, media relations and publicity.
Experience working for a major brand or agency.
A pulse on cultural trends and what's shaping them through the lens of fashion, arts, sports and lifestyle.
Adept storyteller with experience pitching both traditional and social first platforms.
Strong written and verbal communications skills.
Excellent organizational skills.
Strong interpersonal skills.
Excellent working knowledge of the communications industry.
Experience working in high-pressure situations for high-profile brands and leaders executing positive and proactive narratives.
Successfully demonstrated ability to lead, participate in and support cross-departmental activities.
Proven success in executing high-profile communications initiatives.
Creativity in using new tactics and tools to communicate internally and externally to proactively generate compelling storytelling in new places and on new platforms to reach new and youth audiences.
Previous experience in supporting a wider team with issues and crisis management.
Think and act strategically as a valued member of the communications department and other NFL units.
Proactively develop creative communications strategies that reflect and promote the NFL’s various initiatives.
Serve as a credible resource to league executives, NFL clubs, partners and other external stakeholders.
Demonstrable experience working in fast-paced environments that require a high degree of adaptability to change and deadline pressures.
Dedicated work habits and a strong work ethic.
Takes initiative, speaks their mind and sets high standards in all they do.
Highest moral and ethical standards.
Can be relied upon to always act in the best long-term interests of the league.
Creative and proactive.
Capacity to be a hands-on, sleeves-up team player.
Embody an enthusiastic, proactive can-do attitude.
Embrace grit, free from ego or entitlement.
Excel as a relationship builder, with the ability to influence.
Eager learner, driven by passion rather than just ambition.
Incredible work ethic with an agile mindset.

Skills

Communications Strategy & Promotion
Agency Management
Digital Media Partnerships Promotion
IT/Tech Communications Support
Media Relations
Publicity
Storytelling
Pitching Traditional Platforms
Pitching Social First Platforms
Written Communications
Verbal Communications
Organizational Skills
Interpersonal Skills
Issues and Crisis Management

Location

Onsite

Work Type

Full-time
Onsite

Experience Level

5 years of experience

Education Level

Bachelor’s degree

Salary/Compensations

$95,000—$115,000 USD

Benefits

Comprehensive benefits offerings

About the Company

The NFL is committed to building an inclusive work environment that reflects our incredible fan base.
NFL Core Values: Respect, Integrity, Team Responsibility, Resiliency.
NFL Leadership Attributes: Build Talent, Execute, Inspire, Live Our Values, Know the Business, Think Big.

Equal Opportunity

We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.