About the Role
Minerva is building the marketing engine to match its AI product. As the founding owner, you will create an always-on system of content, funnels, lifecycle, and demand that compounds month over month. This role requires category creation through strong brand storytelling and a high degree of taste, expressed through a compounding engine with a pipeline number attached.
Responsibilities
- Build and run an always-on content + SEO engine.
- Develop funnels, landing pages, and conversion paths.
- Implement lifecycle marketing strategies via email and nurture flows.
- Own product marketing, including messaging hierarchy and value propositions.
- Create sales enablement assets and narrative.
- Manage launches and the win/loss feedback loop.
- Support pricing and packaging strategy.
- Oversee marketing operations, analytics, and attribution.
- Systematize and scale founder-led amplification efforts.
- Set strategy and direct partners for paid media, PR, launches, and co-marketing.
- Direct creative production for video and design.
- Set the roadmap for GTM engineers.
Requirements
- Experience building a growth function, ideally as an early/founding marketing hire.
- Demonstrated full-stack marketing range, including content/SEO, landing pages, lifecycle marketing, and agency direction.
- Proven product marketing skills, including writing sales- பயன்படுத்தக்கூடிய positioning and contributing to closed deals.
- Ability to analyze data, trust attribution, and quantify personal impact.
- Proficiency in using AI to automate tasks.
- Located in or willing to relocate to New York City.
Skills
- Content Marketing
- SEO
- Funnel Optimization
- Lifecycle Marketing
- Product Marketing
- Sales Enablement
- Marketing Operations
- Analytics
- Attribution
- Paid Media Strategy
- PR Strategy
- Creative Direction
- GTM Strategy
- SQL
Location
- New York City
Work Type
- Full-time
Experience Level
- Founding
- Early-stage
Salary/Compensations
- $190,000–$240,000 base salary
Benefits
- Meaningful early-stage equity
- Medical
- Dental
- Vision
About the Company
- Minerva builds AI for marketing leaders, enabling them to focus on brand storytelling while AI handles operational tasks like data management, segment creation, analytics, measurement, and reporting.
- The platform utilizes a proprietary consumer graph with over 270 million U.S. consumers and their attributes.
- Key features include an Agentic Data Engineer for data unification and an Agentic Data Scientist for model training.
- Minerva works with leading consumer brands such as the NBA, Capital One, and Hard Rock Stadium Group.
- The company has raised $20 million from investors including The General Partnership and 8VC.
- The team comprises professionals from Citadel, Dentsu, Meta, and researchers from top universities.
