Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Social Media & Marketing Manager will manage Viceroy Hotels & Residences' brand-owned social media channels and support the Brand Marketing team's daily operations. This role executes the social media strategy, oversees content, community management, reporting, and marketing operations, ensuring consistent brand execution across the portfolio. Reporting to the Senior Brand Director, this position requires social media expertise, organizational, and project management skills.

Responsibilities

Own and manage Viceroy's brand-owned social media accounts.
Execute the brand's social strategy, voice, and creative direction.
Develop and maintain the social media content calendar.
Write engaging, on-brand social copy and publish content.
Monitor platform trends and best practices, making recommendations.
Manage day-to-day community engagement.
Manage the department's marketing asset library.
Own the day-to-day platform stack used by Brand Marketing.
Work within Monday.com boards to keep tasks current.
Coordinate project timelines, approvals, and deliverables for Brand Marketing initiatives.
Maintain the social reporting infrastructure.
Support cross-functional communication for the Brand Marketing team.
Coordinate and execute brand-level social campaigns.
Lead the social media setup and launch process for new hotel openings.
Provide oversight and support during hotel openings.
Develop, maintain, and implement social media playbooks, templates, and guidelines.
Provide training and ongoing guidance to property teams.
Support additional portfolio-wide marketing initiatives as needed.
Track social media performance and prepare regular reports with actionable insights.
Monitor campaign results and optimize content based on data.
Test new content formats, posting strategies, and engagement tactics.
Maintain consistent reporting on brand marketing, digital and social media performance for leadership.

Requirements

Bachelor’s Degree or equivalent preferred.
Some experience in New York market preferred.
Experience in a luxury/lifestyle hotel background required.
3–5+ years in social media marketing.
Experience managing multi-platform strategies.
Experience with paid advertising.
Experience with cross-functional collaboration.
Staying up-to-date with social media trends, platform updates, and best practices.
Pre-opening experience a plus.
Strong strategic thinking and project management skills.
Ability to lead multiple initiatives simultaneously.
Ability to develop and curate engaging text, images, and video content.
Proven experience in social media management, digital marketing, or content creation.
Strong communication skills.
Strong creativity.
Strong analytical thinking.
Proficiency with social media management tools and analytics platforms.

Skills

Social media marketing
Multi-platform strategies
Paid advertising
Cross-functional collaboration
Social media trends
Platform updates
Best practices
Strategic thinking
Project management
Content creation
Communication
Creativity
Analytical thinking
Social media management tools
Analytics platforms

Location

New York

Work Type

Full-time

Experience Level

3-5+ years

Education Level

Bachelor's Degree or equivalent

About the Company

Viceroy Hotels & Resorts offers a fresh take on hospitality, centered on the richness of experiences and cultural connection.
A leader in modern luxury, Viceroy is committed to creating unique, immersive experiences that allow guests to craft unforgettable narratives rooted in the authenticity of each destination.
Viceroy’s portfolio of hotels and resorts can be found in a diverse array of breathtaking and inspiring locations including Los Cabos, Santa Monica, Chicago, Riviera Maya, Kopaonik, Snowmass, Washington D.C., St. Lucia, and Portugal’s Algarve, with a forthcoming resort in Sun Valley, Idaho slated to open in summer 2026.