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About the Role
Drive the future of marketing innovation by reinventing customer engagement through highly relevant messages on preferred channels at the perfect moment, powered by automation and AI. You will be accountable for driving sales and growth outcomes across your portfolio through customer decisioning, journey orchestration, and personalization strategy.
Responsibilities
- Own 1:1 communication sales and growth outcomes across business portfolios, partnering with Marketing and Channel teams to establish targets and drive accountability.
- Monitor KPIs, articulating business drivers behind performance shifts.
- Analyze performance data to identify opportunities, diagnose issues, and translate insights into actions and recommendations.
- Partner with GTM teams to accelerate turnaround of underperforming areas through planning, performance measurement, and optimization.
- Lead the evolution of customer communications from campaign-based targeting to intelligent, customer-centric decisioning.
- Optimize portfolio communication strategies, including audience selection, channel orchestration, engagement timing, contact frequency, and content experimentation.
- Design, test, and optimize cross-channel customer journeys leveraging behavioral triggers, lifecycle signals, and data-driven insights.
- Prioritize communication initiatives based on business value, customer impact, and ROI.
- Partner with Marketing and Product teams to define capability roadmaps and unlock new growth opportunities.
- Serve as the strategic lead and primary point of contact for assigned business portfolios.
- Lead the development and delivery of executive-level, data-driven presentations to articulate key business outcomes, strategic direction, and new growth opportunities.
Requirements
- 5+ years of experience in growth strategy, personalization strategy, customer decisioning, customer journey orchestration, lifecycle marketing, or CRM strategy.
- Proven track record of driving measurable sales, growth, and customer engagement outcomes through 1:1 communications channels (Email, MMS/RCS, Outbound calling, Push notifications).
- Strong expertise in customer decisioning, journey orchestration, personalization strategy, audience strategies and segmentation, or contact policy optimization.
- Proactive owner with an entrepreneurial & continuous improvement mindset, taking full accountability and continuously seeking improvements.
- Exceptional ability to influence strategy and drive business outcomes with cross-functional stakeholders (marketing, channels, product, engineering).
- Excellent communication skills to articulate business outcomes and strategic direction to senior leadership through compelling, executive-level storytelling.
- Experience leading a cross-functional team and working with diverse stakeholders to launch rapid optimizations, A/B tests, and new capabilities with an agile way of working.
- Ability to rapidly build fluency in new platforms, technical concepts, and data environments.
Skills
- Growth strategy
- Personalization strategy
- Customer decisioning
- Customer journey orchestration
- Lifecycle marketing
- CRM strategy
- 1:1 communication channels
- MMS/RCS
- Outbound calling
- Push notifications
- Audience Strategies
- Segmentation
- Contact policy optimization
- Agile way of working
- Adobe Experience Platform (AEP)
- Adobe Journey Optimizer (AJO)
- Adobe Campaign Classic (ACC)
Location
- Remote
Work Type
- Remote
- Flexible work styles
Experience Level
- 5+ years of experience
Benefits
- A highly-engaged, dynamic and collaborative environment.
- Opportunities for personal development through training, networking, and career development.
- Flexible work styles with the ability to work in and out of the office.
- An organization that actively supports you giving back to the community.
- An organization that is committed to Diversity & Inclusion.
About the Company
- Our vision is to Reinvent how we engage with our customers—delivering highly relevant messages on their preferred channels at the perfect moment to maximize sales, ROI, and operational efficiency, all powered by automation and AI.
- We embrace our core values: Spirited teamwork, Courage to innovate, Embrace change, Initiate opportunity, and a Passion for growth.
- Our diverse, global team member-led resource groups and our commitment to ensuring every team member is valued, recognized, and empowered to thrive in a safe and equitable environment.
Equal Opportunity
- An organization that is committed to Diversity & Inclusion exemplified by our diverse, global team member-led resource groups and our commitment to ensuring every team member is valued, recognized, and empowered to thrive in a safe and equitable environment.