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About the Role

The Global Digital Marketing Manager will lead digital marketing initiatives across North America, EMEA, and ANZ/SEA, owning marketing campaigns throughout the buyer journey. This role involves end-to-end planning, execution, optimization, and cross-functional alignment for webinars, content campaigns, website strategy, and demand generation. The ideal candidate possesses critical thinking and hands-on campaign execution skills to scale global programs, drive engagement, and deliver measurable pipeline impact.

Responsibilities

Lead global webinar strategy and execution, managing programs from concept through promotion, delivery, and follow-up.
Develop and implement coordinated marketing campaigns across content, email, webinars, paid media, social, and web experiences.
Drive website strategy and optimization for Adobe for Education web properties and campaign microsites, including localization, content updates, user journey improvements, and conversion optimization.
Build and execute demand generation and ABM programs in partnership with sales, product marketing, and agency partners.
Manage cross-functional and external partnerships with field marketing, product marketing, student engagement, operations teams, agencies, and vendors.
Monitor campaign effectiveness, lead flow, engagement, and conversion metrics to optimize strategy by region and channel.
Support marketing operations and campaign execution by maintaining data quality, lead processes, scoring, and coordination across marketing systems.

Requirements

Proven experience in digital marketing, demand generation, campaign management, or a related B2B marketing role.
Experience managing coordinated campaigns across webinars, content marketing, social media, paid media, email, and web channels.
Strong understanding of lead generation, funnel metrics, account-based marketing, and pipeline performance.
Excellent project management, communication, and collaborator alignment skills.
Ability to analyze performance data and translate insights into action.
Familiarity with marketing automation, CRM, and lead management processes.

Location

North America
EMEA
ANZ/SEA

Work Type

Full-time

Education Level

Bachelor’s degree in marketing, Communications, Business, or a related field, or equivalent experience in practice.

Salary/Compensations

U.S. pay range: $112,000 -- $215,100 annually
California pay range: $148,500 - $215,100
Washington pay range: $129,400 - $187,300

Benefits

Comprehensive benefits programs

About the Company

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences.
Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth.
We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact.
At Adobe, we believe that great ideas can come from anywhere in the organization.
Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Equal Opportunity

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.