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About the Role
Oversee Nasdaq's Capital Access Platforms inbound organic traffic growth and the execution of SEO/AEO strategy. Lead the SEO team to optimize Nasdaq's digital presence, aligning organic and paid strategies to maximize inbound lead generation, improve website experience, and drive measurable growth across key digital channels.
Responsibilities
- Develop and implement SEO strategies to increase organic traffic, improve keyword rankings, and build domain authority.
- Implement multilingual AEO strategies to improve global search and LLM visibility and regional market penetration.
- Utilize AI-powered SEO tools for content optimization and keyword research across multiple languages and regions.
- Optimize web content, landing pages, and metadata for search performance and engagement.
- Manage technical SEO initiatives such as site speed, crawlability, and indexing improvements in collaboration with Enterprise Digital.
- Manage associates, ensuring clear goals and priorities.
- Provide mentorship, feedback, and professional development opportunities to team members.
- Foster cross-functional collaboration with content, development, and analytics teams to execute integrated marketing strategies.
- Monitor team performance, optimize workflows, and drive efficiency in campaign execution.
- Use Google Analytics, SEMrush, and ad platform insights to track performance and drive data-informed decisions.
- Implement AI-driven analytics tools to identify optimization opportunities and predict user behavior patterns.
- Monitor and report on multi-language site performance and regional market effectiveness.
- Develop and present key performance reports to measure organic search marketing success.
Requirements
- Bachelor's Degree in Marketing, Communications, or related field.
- 4+ years of experience in SEO/AEO, with team leadership experience.
- Expertise in SEO tools (Google Analytics, SEMrush, Moz, etc.).
- Experience with AI-powered marketing tools and automation platforms.
- Demonstrated success in managing multi-language websites and global SEO strategies.
- Strong analytical skills with the ability to translate data into actionable strategies.
- Excellent communication and leadership skills, with the ability to motivate and manage a high-performing team.
Skills
- SEO
- AEO
- Content Optimization
- Keyword Research
- Technical SEO
- Google Analytics
- SEMrush
- Moz
- AI-powered marketing tools
- Automation platforms
- Data Analysis
- Leadership
- Communication
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- 4+ years
Education Level
- Bachelor's Degree
Salary/Compensations
- $82,000 - $139,000
Benefits
- Generous annual bonus/commission
- Equity
- 401(k) program with 6% employer match
- Employee Stock Purchase Program with 15% discount
- Student loan repayment program up to $10k
- Company paid life and disability plans
- Generous paid time off
- Comprehensive medical, dental and vision coverage
- Health spending account with employer contribution
- Paid flex days to support mental wellbeing
- Gym membership discounts
- Paid parental leave
- Fertility benefits
- Paid bereavement leave
- Company gift matching program
- Employee resource groups
- Paid volunteer days
- Education Assistance Program
- Robust job skills training and Professional development opportunities
About the Company
- Nasdaq is an equal opportunity employer.
- We are committed to fostering an inclusive workplace where diverse perspectives, experiences, and identities are valued and celebrated.
- We ensure that individuals with disabilities are provided with reasonable accommodation throughout the hiring process.
Equal Opportunity
- Nasdaq is an equal opportunity employer. We welcome applications from candidates of all backgrounds and identities.
- We are committed to fostering an inclusive workplace where diverse perspectives, experiences, and identities are valued and celebrated.
- We ensure that individuals with disabilities are provided with reasonable accommodation throughout the hiring process.