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About the Role

Wells Fargo is seeking a Head of Sponsorships to lead the company's enterprise sponsorship strategy and oversee a portfolio of high-impact partnerships that strengthen brand reputation, deepen stakeholder engagement, and advance business objectives. This executive will define the future vision and operating model for sponsorships, driving a disciplined, portfolio-based approach focused on nationally scaled platforms with meaningful regional relevance. As a trusted advisor to the C-level business leaders and executives, the Head of Sponsorships will help guide investment decisions, evaluate emerging opportunities, and ensure sponsorship assets deliver measurable value across brand, client, community, and business outcomes. The role has end-to-end accountability for sponsorship strategy, partnership selection, activation, governance, measurement, and operations while leading the continued evolution of a best-in-class sponsorship function. Success in this role requires a leader who can balance innovation and brand ambition with operational rigor, business impact, and reputational stewardship across a complex enterprise.

Responsibilities

Set and evolve Wells Fargo’s enterprise sponsorship strategy aligned to brand priorities, Line of Business objectives, and long‑term reputation goals
Lead a disciplined, portfolio‑based approach focused on fewer, higher‑impact, nationally scaled partnerships with targeted regional relevance
Evaluate partnerships against strategic fit, risk, return on investment, audience impact, and brand alignment across major national platforms
Actively manage competitive dynamics while maintaining flexibility for future opportunities
Ensure sponsorships are activated with excellence across owned, earned, paid, and experiential
Oversee hospitality, and experiential programs with clear business purpose and disciplined use
Establish and track KPIs covering brand impact, engagement quality, stakeholder value, line of business outcomes
Lead sponsorship agency relationship and scope, evolve to support lines of business
Advise CEO and senior leadership on sponsorship strategy, tradeoffs, and investment decisions
Lead sponsorship content for CEO Business Updates and Operating Committee reviews
Partner with Lines of Business, Marketing, and Corporate Affairs to maximize enterprise value
Lead and develop a sponsorship organization across strategy, partnerships, operations, and activation
Ensure clear accountability between strategic leadership and execution
Build sponsorship capabilities, strengthening talent, processes, and cross‑functional collaboration
Re-engineer the operating model for sponsorships to support the enterprise in a Center of Excellence role
Own the end-to-end operating cadence (run as usual, planning cycles, prioritization), in partnership with Operations
Ensure compliance is embedded; strengthen audit readiness and execution discipline

Requirements

10+ years of Marketing, Digital Marketing, Digital Platforms, Social Media Marketing, Strategy, or Senior Business Management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
6+ years of Management experience
Experience managing sports, cultural, and thought‑leadership platforms simultaneously within a portfolio framework
Proven experience leading largescale, high‑value sponsorship portfolios with multi‑year financial commitments
Demonstrated success operating at the C‑suite and board‑adjacent level, influencing senior executives and navigating enterprise decision‑making
Deep expertise in partnership negotiation, governance models, activation strategy, and ROI measurement
Strong cross‑functional leadership across Marketing, Risk, L&C, etc.
Demonstrated ability to balance brand ambition with reputational risk
Executive presence with the ability to translate complexity into strategic recommendations
Strategic and disciplined, not transactional
Enterprise‑minded, not functionally siloed
Comfortable with ambiguity and tradeoffs
Operationally rigorous, with high standards for execution
A trusted senior partner to the C-level business leaders and executives

Skills

Marketing
Digital Marketing
Digital Platforms
Social Media Marketing
Strategy
Senior Business Management
Sponsorship Strategy
Partnership Management
Activation Strategy
Governance
Measurement
Negotiation
Cross-functional Leadership
Risk Management
Brand Management
Executive Leadership

Location

Remote

Work Type

Full-time

Experience Level

Executive
Senior

Education Level

Bachelor's degree required
MBA or advanced degree preferred

Salary/Compensations

$215,000.00 - $355,000.00

Benefits

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement

About the Company

Wells Fargo is an equal opportunity employer.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company.
They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions.
There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.