About the Role
This role is responsible for managing and continuously improving enterprise marketing workflows and project management practices to ensure efficient, effective, and scalable work delivery. It involves hands-on project management and strategic initiatives to enhance marketing's workflow and project management capabilities.
Responsibilities
- Manage project intake with stakeholders and review brief submissions for completeness.
- Allocate creative and email development resources and manage schedules.
- Coordinate translations.
- Support paid ad trafficking processes.
- Lead team standups and monitor project progression, identifying and resolving risks and blockers.
- Act as project manager on special projects and cross-functional initiatives.
- Analyze resource capacity and flag resourcing risks, conflicts, or blockers.
- Own the health and effectiveness of marketing workflows by identifying risks, bottlenecks, and improvement opportunities.
- Lead the evaluation, implementation, adoption, and optimization of a new workflow management tool.
- Develop training, guidance, and change management support for new tools.
- Identify and implement opportunities to automate repetitive marketing operations activities.
- Support experimentation and scaling of AI-enabled solutions.
- Develop and maintain operational reporting and dashboards for leadership.
- Translate operational data into actionable recommendations.
- Manage invoice submissions for prompt vendor payment.
- Maintain marketing team administrative records and documentation.
- Support Marketing Operations team meetings, including event management and documentation.
Requirements
- Demonstrated experience designing, implementing, and improving business processes and operational workflows.
- Proven experience managing complex cross-functional projects with minimal oversight.
- Strong systems-thinking capabilities.
- Experience evaluating, implementing, and optimizing workflow management platforms and operational technologies.
- Experience developing reporting frameworks, dashboards, and operational insights.
- Strong stakeholder management skills.
- Excellent communication, facilitation, problem-solving, and organizational skills.
- Strong analytical capabilities.
- Demonstrated experience leveraging AI, Copilot, automation, and digital tools to improve business processes and operational effectiveness.
Skills
- Marketing operations
- Project management
- Workflow management
- Business operations
- Resource management
- AI
- Automation tools
- Reporting
- Dashboard development
- Stakeholder management
- Communication
- Facilitation
- Problem-solving
- Organizational skills
- Analytical capabilities
Experience Level
- 7+ years of experience in marketing operations, project management, workflow management, business operations, or related operational disciplines.
Education Level
- Bachelor of Commerce, Marketing, Project Management, or an equivalent degree in a related field.
