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About the Role
The Director, Digital Commerce owns the digital experience for Cole Haan in the U.S. market, connecting consumer experiences with commercial outcomes. This role leads a team of digital merchandisers, content managers, SEO, and site optimization analysts to ensure brand and assortment storytelling is differentiating, shoppable, and consumer-focused. Reporting to the VP of Ecommerce, this position is key to Cole Haan’s digital growth.
Responsibilities
- Owns the digital consumer experience for Cole Haan in the U.S.
- Directs digital merchandising to tell winning assortment and product stories that differentiate the brand and drive commercial results
- Interprets digital commerce revenue, traffic, conversion and purchase composition outcomes and forms go-forward action plans, including key events and promotions, product drops and releases
- Communicates business and consumer results to leadership and cross-functional stakeholder teams
- Partners with analytics and insights team to ensure business intelligence and advanced analytics requirements are achieved, and leverages voice-of-consumer feedback to shape priorities
- Partners with merchandise buying and planning teams to ensure product flow and availability aligns with revenue and margin targets
- Establishes prioritization for eCommerce capability development and leads commerce platform functional design
- Oversees content planning and implementation, and aligns storytelling deployment with consumer segments and their visit behaviors
- Acts as a UX practitioner to drive brand identity and eCommerce conversion through usability and device optimization
- Partners with marketing and brand design teams to ensure cross-channel and brand experience alignment
- Demonstrates understanding of content targeting and audience segmentation, with fluency in SEO and multivariate experience testing
- Partners closely with site operations, product, and technology teams to deliver seamless customer experiences
- Identifies and implements opportunities to improve site experience, customer journey, personalization, search, navigation, and checkout performance
- Supports omni-channel initiatives that connect digital and retail experiences
- Presents business performance and strategic initiatives to executive leadership
- Manages and develops a high-performing team while fostering collaboration and a customer-first culture
Requirements
- 8+ years of experience in a brand-owned eCommerce and omnichannel direct-to-consumer environment
- Exceptional relationship management experience
- Must be extremely detail-oriented and have a hands-on approach
- Demonstrated team leadership skills
- Capable of building strong cross-functional relationships across the company
- Demonstrated success influencing across interdependent functions
- Ability to thrive in a multi-tasked, fast-paced environment with frequently changing priorities
- Highly proficient in Microsoft Office
- Experience with personalization tools, product recommendation engines, search optimization, and testing platforms
- Able to function in a highly collaborative, fast-paced, and deadline-driven environment
- Must demonstrate a solid understanding of fashion trends and provide input to design relative to Wholesale channel needs while also maintaining focus on the financial targets of the Cole Haan wholesale and retail financial targets
- Strong communication skills, both written and oral; ability to communicate analytical conclusions with leadership effectively
Skills
- Salesforce Commerce Cloud or Shopify platforms
- UX
- SEO
- Multivariate experience testing
- Content management
- Site optimization
- Digital merchandising
- Customer journey optimization
- Personalization
- Product recommendation engines
- Search optimization
- Testing platforms
Location
- U.S.
Work Type
- Full-time
Experience Level
- Director
Education Level
- Bachelor's degree required
Salary/Compensations
- $170,000 - $190,000 annually
Benefits
- Health Insurance
- Dental Insurance
- Vision Care
- Health Savings Accounts
- 401(k) Retirement Plan
- Vacation Time
- Sick Time
- Paid Parental Leave
- Holidays
- Cole Haan Discounts
- Eligible for annual target bonus based on company and individual performance
About the Company
- Cole Haan
Equal Opportunity
- This position is not available to be performed in Colorado.