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About the Role

We’re looking for a Social Insights Manager to transform social data into meaningful, actionable insights that support smarter strategy and stronger business outcomes. This role sits at the intersection of analytics, strategy, and social intelligence, helping clients and internal teams understand performance, audience behavior, and emerging opportunities.

Responsibilities

• Collating, analyzing, and processing social-first performance and audience data
• Monitoring, measuring, and reporting on campaign performance as well as always-on social activity
• Turning complex data into clear insights, strategic recommendations, and actionable next steps
• Creating compelling performance narratives and reporting that translate results into meaningful business impact
• Presenting findings to clients and internal stakeholders in a clear, engaging, and consultative way
• Working closely with strategists, creatives, community, and account teams to develop insight-led work for existing clients and new business opportunities
• Building and maintaining social dashboards that streamline reporting and provide clear visibility of performance
• Supporting the development of client-specific reporting frameworks and measurement approaches across brands and markets
• Contributing to the agency’s point of view around measurement, reporting, and defining which metrics matter
• Identifying trends, cultural shifts, and audience behaviors that can influence social strategy and campaign planning
• Supporting the wider team in using data and insights to inform social content, campaigns, and strategic recommendations
• Helping to improve reporting processes and ways of working to make social measurement more efficient and effective
• Staying up to date with changes across social platforms, audience behaviors, algorithms, and the wider digital landscape

Requirements

• Experience within social listening, social intelligence, digital analytics, or social insights, with a track record of using data to inform strategy and drive impact
• Good knowledge of social intelligence and analytics platforms across listening, audience research, trend identification, and measurement
• Strong understanding of social media metrics, reporting methodologies, and platform analytics tools
• Experience building or contributing to dashboards and reporting frameworks that enable effective performance tracking
• Experience analyzing social performance and audience data across multiple platforms
• Strong storytelling skills, with the ability to turn data into clear narratives, insights, and recommendations
• Good communication skills, with confidence presenting findings to clients and internal stakeholders
• Strong organizational and time management skills, with the ability to manage multiple priorities simultaneously
• Strong attention to detail and the ability to build productive relationships with stakeholders across teams
• Naturally curious, with a passion for social platforms, culture, and emerging digital behaviors
• Demonstrates critical thinking and the ability to work resourcefully across multiple workstreams
• Collaborative mindset, with the ability to work proactively across different business functions and teams
• Adaptable and comfortable navigating changing priorities and evolving client needs
• A good understanding of the evolving social landscape and major shifts impacting platforms, behaviors, and algorithms
• Proven experience in a Social Insights, Social Intelligence, Digital Analytics, Social Strategy, or related role, ideally within an agency or fast-paced client environment
• Experience working with social listening, audience intelligence, and performance measurement across major social platforms
• Demonstrated experience translating data into clear, actionable insights and strategic recommendations
• Experience contributing to reporting frameworks, dashboards, and measurement approaches for clients or brands
• Experience presenting insights and performance findings to clients and internal stakeholders
• Experience managing multiple projects and priorities simultaneously within a fast-moving environment
• Bachelor’s degree in Marketing, Communications, Analytics, Business, Media, or a related field, or equivalent practical experience

Skills

• Social listening
• Social intelligence
• Digital analytics
• Social insights
• Social media metrics
• Reporting methodologies
• Platform analytics tools
• Dashboard building
• Performance tracking
• Data analysis
• Storytelling
• Communication
• Organization
• Time management
• Critical thinking
• Collaboration
• Adaptability
• Brandwatch
• Talkwalker
• Sprinklr
• Pulsar
• GWI
• NetBase

Location

• London, SE1

Work Type

• Hybrid working
• Working from home
• Office-based

Experience Level

• Proven experience in a Social Insights, Social Intelligence, Digital Analytics, Social Strategy or related role
• Experience working with social listening, audience intelligence and performance measurement across major social platforms
• Experience building or contributing to dashboards and reporting frameworks
• Experience analyzing social performance and audience data
• Experience presenting insights and performance findings to clients and internal stakeholders
• Experience managing multiple projects and priorities simultaneously

Education Level

• Bachelor’s degree in Marketing, Communications, Analytics, Business, Media or a related field, or equivalent practical experience

Benefits

• Generous annual leave allowance
• Pension allowances
• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid-working schedule
• Enhanced family-friendly policies
• Well-being Programme
• Employee Assistance Support
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers
• Season Ticket Loans
• WPP Discounts
• Clear long-term career development plan
• Access to learning and development activities
• Access to online learning platforms

About the Company

• VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
• VML is celebrated for its innovative and human first, award-winning work for blue chip client partners.
• VML’s global network is powered by 26,000 talented people across 55+ markets.
• WPP is the trusted growth partner for the world’s leading brands.
• We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
• VML is a beacon of innovation and growth in an ever-evolving world.
• Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.
• With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
• Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
• Our expertise spans the entire customer journey, building connected brands that drive growth for our clients.
• We do this by leveraging our 3 core practices: Brand Experience, Customer Experience and Commerce.
• Within these practices, we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology.
• We deliver end-to-end solutions that result in revolutionary work.
• VML is a WPP agency (NYSE: WPP).

Equal Opportunity

• VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.
• We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
• If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at melissa.morton@vml.com to request an alternate accommodation. Please note that only requests for an employment application accommodation will be returned.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.
• If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.