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About the Role

As a Senior CRM / Lifecycle Manager, you will drive the core of our growth strategy by taking end-to-end responsibility for the player journey post-acquisition. You will transform app installs and initial players into engaged, loyal, and valuable users. Using CleverTap as your control center, you will design and manage data-driven, multi-channel campaigns across push, email, and in-app messaging. Your clear goal is to elevate the retention curve and player lifetime value, consistently minimize churn, and maximize the return on every marketing euro invested through masterful retention strategies. Essentially, you will build the fundamental lifecycle program from the ground up, protect the value of our expanding user base, and make it our greatest growth engine.

Responsibilities

Operative management and optimization of daily lifecycle campaigns via push notifications, email, and in-app messaging in CleverTap.
Conception, implementation, and support of automated journeys across onboarding, activation, retention, winback, and monetization phases.
Development of behavioral and lifecycle-based segmentation and targeting logic to ensure the optimal message at the right time.
Systematic execution of A/B tests on messaging, timing, channel, and offers, including ongoing documentation of learnings.
Analysis of retention curves, cohorts, engagement, churn, and LTV, and building appropriate dashboards in collaboration with the Data team.
Strategic management of the post-acquisition player journey and overall responsibility for the entire lifecycle funnel.
Close coordination and collaboration on joint initiatives with Marketing, User Acquisition, Social Media, Data, and Product teams.
Ensuring all relevant compliance requirements (especially GlüStV) and considering Responsible Gaming principles and specific communication guidelines in the lottery environment.

Requirements

3-5 years of solid practical experience in CRM, Lifecycle, or Retention Marketing within a B2C app or consumer product environment.
In-depth, practical experience with marketing automation platforms (e.g., CleverTap, Braze, Leanplum, Iterable, MoEngage), including independent technical campaign implementation.
Demonstrable experience in cross-channel mobile communication via push notifications, email, and in-app messaging.
Solid knowledge of behavior-based segmentation and end-to-end development and rollout of multi-stage, automated customer journeys.
Practical experience in designing, evaluating, and iteratively optimizing A/B tests and experiments.
Confident use of product analytics tools (e.g., Amplitude, Mixpanel, GA4), in building dashboards, and in analyzing spreadsheets, retention curves, and cohorts.
Strong understanding of relevant mobile lifecycle KPIs such as churn, LTV, DAU/MAU, and retention rates.
Fluent German (native level) and very good English skills for daily team work.
3-5 years of solid professional experience in CRM, Lifecycle, or Retention Marketing.
A strong background in B2C Consumer Apps (Mobile-First, Install-driven business model) is explicitly preferred.
Completed Bachelor's degree or a comparable qualification acquired in practice.
Ideally, initial experience in highly regulated industries such as lottery, fintech, or gambling (iGaming).
Experience in building a lifecycle marketing structure from an early or very lean starting point.

Skills

CleverTap
Braze
Leanplum
Iterable
MoEngage
Amplitude
Mixpanel
GA4
SQL
HTML/CSS
Push Notifications
Email Marketing
In-App Messaging
Customer Journey Mapping
Segmentation
A/B Testing
Data Analysis
KPI Tracking
Retention Marketing
Lifecycle Marketing
Mobile Marketing
Customer Lifetime Value (CLV)
Churn Reduction
Winback Campaigns
Responsible Gaming
Startup Environment Adaptability
Collaboration
Data-Driven Decision Making
Customer Centricity
Ownership Mindset

Location

Berlin
Konstanz am Bodensee

Work Type

Full-time

Experience Level

Senior

Education Level

Bachelor's degree or comparable qualification

Benefits

Competitive salary
Trust-based working hours
30 vacation days per year
2 additional public holidays (December 24th, December 31st)
Generous training budget
Unique team events
Innovative benefits program
Open, honest, and direct communication
Quarterly feedback sessions
MacBook, headphones, and more
Modern and inspiring work environment
One training day per month
Buddy program

About the Company

We are a diverse group of people from different nations with various backgrounds. We do not discriminate based on religion, gender, age, marital status... What matters to us is what you can do!
Our values: MAKE IT HAPPEN, WIN TOGETHER, SHAPE THE FUTURE.