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About the Role

This Manager will help lead the Global GTM strategy development and execution for all global Benefit campaigns. This role combines category vision with day-to-day execution, serving as the quarterback for integrated global campaigns. It requires strategic and creative leadership to drive category growth in an omnichannel ecosystem, embodying Benefit’s purpose of igniting joy.

Responsibilities

• Support the Director, Global Campaigns in developing and executing Go-to-Market Toolkits.
• Partner across functions to connect insights with campaign development and market activation.
• Drive a more effective and streamlined briefing process by developing clear, insight-led briefs.
• Lead the development of campaign support tools such as content matrices and messaging frameworks.
• Own creative and cross-functional briefs for innovations and core campaigns.
• Assist in tracking campaign and launch performance, identifying key learnings, and sharing recommendations.
• Partner closely with global cross-functional teams and local markets to align priorities and support execution.

Requirements

• Bachelor’s degree in Marketing or related field; MBA preferred. Equivalent experience may be accepted.
• 5+ years of experience in global brand, product, or omnichannel marketing (beauty or CPG experience strongly preferred).
• Experience delivering integrated campaigns across multiple channels.
• Knowledge of influencer and earned media strategies, with experience partnering with PR and digital teams.
• Strong pulse on the beauty industry—staying ahead of what leading brands, influencers, and cultural voices are talking about (especially on TikTok and other key platforms).
• Experience with retail and trade marketing, ensuring in-store and retailer channels are fully leveraged.

Skills

• Global GTM strategy development
• Campaign execution
• Integrated campaign management
• Cross-functional leadership
• Insight translation
• Storytelling
• Omnichannel marketing
• Influencer marketing
• Earned media strategies
• Retail marketing
• Trade marketing
• Brief development
• Content matrix development
• Messaging framework development
• Performance tracking
• Market analysis

Location

• Benefit HQ

Work Type

• Onsite
• Permanent Job

Experience Level

• 5+ years of experience

Education Level

• Bachelor’s degree in Marketing or related field
• MBA preferred

Salary/Compensations

• $90,000-$138,000 annually

Benefits

• Eligible to earn an annual bonus
• Comprehensive health, dental and vision plans
• 401(k) plan with employer matching
• Various paid time off programs
• Employee discounts/perks
• Life insurance
• Disability insurance
• Flexible spending accounts

About the Company

• Benefit’s purpose of igniting joy – bringing bold, unexpected, and playful energy to everything we do for our consumers, partners, and teams.