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About the Role

Medcan is a global leader in proactive and primary care. This role owns the P&L performance and client experience strategy for the high-growth membership business, acting as the strategic engine behind membership revenue, retention, engagement, and pricing.

Responsibilities

• Own the membership revenue plan, analyzing performance trends to identify growth opportunities and risks.
• Build and maintain a clear view of the revenue bridge, modeling new sales, retention, pricing, and mix.
• Translate analysis into structured business cases and investment decisions.
• Surface channel-specific opportunities across B2C, B2B, and B2B2C segments.
• Partner with Operations and FP&A to ensure resource plans and financial models support client obsession and profitable growth.
• Own the membership product strategy, defining and maintaining clear value propositions.
• Keep the portfolio competitive and fresh by monitoring competitors and global benchmarks.
• Drive the product roadmap by translating strategy into prioritized enhancements, innovations, and partnership opportunities.
• Lead the membership narrative in collaboration with marketing and sales.
• Align stakeholders on priorities, sequencing trade-offs, and driving go-to-market execution.
• Understand client moments that matter to drive satisfaction using utilization data, CSAT, and feedback.
• Design and continuously improve the end-to-end member journey in partnership with cross-functional teams.
• Represent the client's voice in cross-functional forums.
• Develop and evolve pricing architecture to grow average revenue per user (ARPU).
• Lead offer strategy, designing and refining bundling, packaging, and promotional constructs.
• Use market benchmarks, cohort analysis, and client willingness-to-pay signals to inform pricing and offer recommendations.
• Partner with Finance on impact modeling and with Sales and Marketing on positioning and rollout of changes.

Requirements

• 8-12 years of experience in product management, growth strategy, category management, or brand management within a recurring revenue or membership business.
• Deep fluency in subscription economics (cohort analysis, churn modelling, LTV, ARPU, retention curves).
• Proven track record of building and executing growth plans.
• Strong analytical instincts, with the ability to model data, ask critical questions, and create clear business cases.
• Practical adoption of AI tools for analysis and decision-making.
• Ability to influence cross-functionally and build buy-in without authority.
• Excellent written and verbal communication skills.
• Background in telecom, loyalty programs, financial services, consumer health, or premium wellness is strongly preferred.
• Healthcare experience is a plus.

Skills

• Product Management
• Growth Strategy
• Category Management
• Brand Management
• Subscription Economics
• Cohort Analysis
• Churn Modelling
• LTV
• ARPU
• Retention Curves
• Analytical Skills
• Business Case Development
• AI Tools
• Cross-functional Influence
• Communication Skills

Location

• Remote
• Toronto, ON (On-site for GTA candidates)

Work Type

• Hybrid
• Remote

Experience Level

• Senior

Salary/Compensations

• $98,316.00 - $135,183.75 CAD annually

About the Company

• Medcan is a global leader in proactive and primary care, helping clients live their longest, healthiest, most vibrant lives.
• The Membership business spans Year-Round Care (YRC), Dedicated Care (DC), and M Care, and is a high-growth subscription portfolio at the core of Medcan's distinctiveness.

Equal Opportunity

• Medcan is dedicated to equity, diversity and inclusion.
• We strive to ensure all stakeholders have a fair opportunity to participate in our community.
• Please advise your Talent Acquisition contact should you require accommodation.