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About the Role

As the Marketing, Brand & Growth Manager, you will be responsible for developing and executing the overall marketing strategy for Anytime Dental Group. You'll oversee both enterprise-wide brand initiatives and localized marketing efforts that help our clinics thrive in their communities. Working collaboratively across the organization, you'll ensure a consistent patient experience while identifying new opportunities to grow awareness, increase patient acquisition, and strengthen community relationships. This role is ideal for someone who enjoys a fast-paced, entrepreneurial environment and is excited to help shape the future of a rapidly expanding healthcare organization.

Responsibilities

Develop and execute the overall marketing strategy aligned with organizational growth objectives.
Champion the Anytime Dental Group brand by ensuring consistency across all clinics, marketing materials, and patient touchpoints.
Partner with Regional Directors, Clinic Managers, and Operations to create customized local marketing plans that support individual clinic goals.
Lead digital marketing initiatives including website optimization, SEO, paid advertising, social media, email marketing, online reputation management, and patient acquisition campaigns.
Develop and execute community outreach programs, partnerships, sponsorships, and referral initiatives that strengthen local brand awareness.
Support new clinic openings, acquisitions, provider launches, and service line promotions with comprehensive marketing plans.
Create annual marketing calendars, promotional campaigns, and seasonal initiatives aligned with organizational priorities.
Monitor marketing performance through key metrics, analytics, and ROI reporting, using data to continuously improve campaign effectiveness.
Manage relationships with external marketing agencies, creative partners, photographers, videographers, printers, and other vendors.
Support clinics with marketing coaching, resources, and best practices to ensure successful local execution.
Stay informed on industry trends, emerging technologies, competitive activity, and patient engagement strategies within healthcare and dental marketing.
Collaborate closely with internal teams including Operations, Recruitment, Business Development, People & Culture, and Leadership to support organizational initiatives.

Requirements

5+ years of progressive marketing experience, preferably in healthcare, dental, retail, franchise, or multi-location organizations.
Demonstrated success developing marketing strategies that drive measurable business growth.
Experience managing multiple marketing projects simultaneously with exceptional organizational skills.
Strong analytical mindset with the ability to interpret data and make informed marketing decisions.
Excellent communication and relationship-building skills with the ability to collaborate across multiple departments.
Experience managing agency and vendor relationships.
Creative, self-motivated, and comfortable balancing strategic planning with hands-on execution.
Valid driver's licence and willingness to travel regularly between clinic locations across Southern Ontario.

Skills

Digital marketing
Website optimization
SEO
Paid advertising
Social media
Email marketing
Online reputation management
Patient acquisition campaigns
Community outreach programs
Partnerships
Sponsorships
Referral initiatives
Marketing analytics
ROI reporting
Vendor management
Marketing coaching

Location

Greater Toronto and Hamilton Areas
Southern Ontario

Work Type

Full-time

Experience Level

5+ years of progressive marketing experience

Education Level

Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

About the Company

At Anytime Dental Group, we believe exceptional patient experiences begin long before someone sits in the dental chair. Through strong community connections, innovative marketing, and a commitment to delivering outstanding care, we're building a network of modern dental clinics that patients trust and teams are proud to be part of.

Equal Opportunity

Passion Dental Group is committed to workplace diversity and provides accommodations to applicants with disabilities throughout our hiring process. We do not use artificial intelligence or automated decision-making tools to screen or assess candidates; all applications are reviewed by our recruitment team. Limited AI-enabled tools may be used solely for note-taking during phone screening interviews. If you require accommodation at any stage of the hiring process, please let us know by emailing careers@passiondental.ca