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About the Role

We are seeking a Video & Motion Producer for the Growth team to create compelling video content for product launches, interviews, and campaigns targeting a technical audience. This senior individual contributor role requires strategic and creative thinking, along with hands-on editing, animation, and production skills. The role involves producing a variety of content, including social clips, product videos, developer tutorials, motion graphics, and ad creatives, utilizing AI and video editing tools to accelerate production.

Responsibilities

Own developer video production end-to-end, from concept and scripting through editing, motion design, and delivery across platforms (YouTube, Shorts, Reels, X, and more).
Produce product launch videos that translate technical capabilities into clear, visually compelling narratives developers actually want to watch.
Build motion graphics and animated content: product explainers, UI demos, brand moments, and title sequences using After Effects and related tools.
Cut event and conference content, editing keynotes, fireside chats, and talks from Developer Week, Birthday Week, and other Cloudflare events into shareable social content.
Produce organic short-form social content across all channels.
Support performance marketing through producing ad creative variants for paid campaigns, and working with growth marketers to test and iterate.
Build efficient AI-assisted production workflows, developing templates, style guides, and repeatable processes so you can deliver quality work across a high volume of requests.
Stay close to data by using performance metrics and audience feedback to inform what you produce next; bring a test-and-learn mindset to formats and content types.

Requirements

8+ years of experience in video production, motion design, or a related field, with a strong portfolio that demonstrates both craft and range.
Developer audience experience. You've produced content for a technical audience (developers, engineers, technical operators) and understand what resonates with them.
Hands-on editing and motion skills. You're comfortable with tools like After Effects, Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve. You can do the work yourself, not just direct others.
End-to-end production ability. You've managed projects from concept through scripting, production, post-production, and delivery. You own timelines, manage stakeholders, and ship on schedule.
Strong editorial judgment. You know how to find the compelling moment in a 45-minute talk, write a clear script for a 60-second explainer, and structure a tutorial that actually teaches.
Platform fluency. You understand how video works across YouTube, YouTube Shorts, Instagram Reels, X, LinkedIn, and TikTok, including format requirements, pacing, and what performs.
Brand sensibility and taste. You care about visual consistency, typography, color, and the details that make content feel polished and on-brand.
Self-directed and proactive. You thrive with autonomy, can prioritize across multiple projects.
Experience shooting and directing live-action video (interviews, on-location, studio).
Familiarity with AI-assisted video workflows (e.g., Runway, OpusClip, CapCut).
Experience with developer-focused content.
Understanding of performance marketing creative, including how to produce ad variants, read test results, and iterate on paid creative.
Motion design systems thinking, including building reusable animation templates, brand motion libraries, or design systems for video.
Applicants who progress to the offer stage may be asked to attend an in-person interview.
This position may require access to information protected under U.S. export control laws.

Skills

After Effects
Adobe Premiere Pro
Final Cut Pro
DaVinci Resolve
Runway
OpusClip
CapCut

Location

Austin, Texas
New York, New York

Work Type

Onsite

Experience Level

8+ years of experience in video production, motion design, or a related field

Salary/Compensations

Estimated annual salary of $150,000 - $190,000 (for New York based hires)

Benefits

Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave
Equity

About the Company

Cloudflare is on a mission to help build a better Internet.
The company runs one of the world’s largest networks that powers millions of websites and other Internet properties.
Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code.
Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
Cloudflare’s culture values candidates who have the instinct to spot a 'normalized' problem and the AI-native curiosity to create a solution using the latest tools.
The culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement is shared across the team.
Cloudflare is not just a highly ambitious, large-scale technology company, but one with a soul.
Fundamental to its mission to help build a better Internet is protecting the free and open Internet.
Project Galileo equips journalism and civil society organizations with tools to defend themselves against attacks.
The Athenian Project ensures state and local governments have the highest level of protection and reliability for free access to election information and voter registration.
1.1.1.1 is a faster, more secure and privacy-centric public DNS resolver available for everyone to use, with a commitment to not storing client IP addresses or selling user data.

Equal Opportunity

Cloudflare is proud to be an equal opportunity employer.
We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.
All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law.
We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities.
Applicants requiring reasonable accommodation to apply for a job should contact Cloudflare via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.