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About the Role
The Senior Strategy Director drives the agency's strategic vision by devising innovative content plans that deliver against client objectives and shape how major brands connect with audiences through creator culture. This role oversees strategic output for a high-value client portfolio, leads major pitches, and elevates the creator-led strategic product while mentoring a team of 5-6 senior strategists.
Responsibilities
- Partner with other Strategy Directors to drive overarching team development and initiatives alongside agency leadership.
- Act as a sounding board to strategists across the team, providing smart feedback to help elevate the collective quality of work.
- Act as the trusted strategic partner for senior-level clients within your portfolio, and grow their business via proactive initiatives and recommendations.
- Lead the strategic narrative for major new business pitches and RFPs.
- Help to close the learning loop on performance, analyzing results and informing future strategies.
- Rollout strategic frameworks and approaches that help differentiate the agency perspective.
- Manage strategic resource in collaboration with Resource Management and other senior team members.
- Contribute to agency Thought Leadership including articles, posts, events and sharing new perspectives with key clients.
Requirements
- Significant experience in devising and executing content strategies that meet client objectives and show what’s possible in the creator space.
- Proven expertise in writing inspiring, clear creative briefs that set direction and leverage human insights.
- 10 - 12+ years of digital marketing experience, with an emphasis on social media and or/content development for major clients.
- Minimum 5 years of managing direct reports.
- A strong understanding of media planning, distribution and content syndication.
- Strong experience leading creative thinking in the digital space: content, media, social and activation.
- The ability to develop strong relationships with internal and external partners.
- Well versed in new technology, new content solutions, social media events and developments—plus a strong connection with entertainment and pop culture.
- A proven and dynamic creative problem-solver; able to bring a fresh perspective by connecting the dots in unexpected ways.
- Collaborative, yet independent and proactive – comfortable with sharing thoughts and opinions to build on ideas.
- Established expertise in coaching others, providing guidance and stimulating questions to improve the quality of the work.
- Excellent communication and interpersonal skills.
Skills
- Content strategy
- Creative briefs
- Digital marketing
- Social media
- Content development
- Team management
- Media planning
- Content syndication
- Creative thinking
- Relationship building
- New technology
- Problem-solving
- Collaboration
- Coaching
- Communication
- Interpersonal skills
Experience Level
- Senior
About the Company
- Billion Dollar Boy is an award-winning social agency with Creator Instinct®.
- We transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are.
- Powered by Creator Instinct®, we systematically turn cultural energy into commercial impact through structured marketing systems that deliver outcomes.
- Since 2014, BDB has partnered with iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L’Oréal.
- Our agency & our work has been recognized by Cannes Lions, Adweek, AdAge, Campaign, The Drum, Webby, Shorty, and The Global Influencer Marketing Awards.
- We’re enabled by our award winning proprietary technology Companion, which provides better intelligence, greater precision, and helps prove outcomes.
- FiveTwoNine keeps us connected to qualitative cultural intelligence via a global network of creators, allowing brands and talent to effectively co-create brand messaging, campaigns, products, and more.
Equal Opportunity
- At Billion Dollar Boy, we don’t just accept change. We lead it.
- We believe that a diverse, inclusive team is the spark that ignites our best creative work.
- To transform how brands grow, we need the strongest convictions and the most daring perspectives. That only happens when we recruit the best talent from every possible background.
- When recruiting new employees or when affording our current employees with opportunities for promotion, we will recruit, develop and retain the most talented people, regardless of their background and make best use of their talents.
- We will not discriminate unlawfully against any person.
- We will select the best person for the job in terms of qualifications and abilities.
- Our DEI networks and initiatives give our people a voice, create meaningful conversations, and help us keep improving as a business.