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About the Role

The Senior Manager, Marketing – Digital leads EHN Canada’s digital performance marketing function, with primary accountability for paid media, search, websites, analytics, business intelligence, and AI-enabled marketing capabilities. This role blends hands-on expertise in direct response marketing with people leadership, technical ownership, and cross-functional influence, acting as both a strategic owner and a translator to ensure digital and AI-enabled execution aligns with admissions, growth, and organizational outcomes.

Responsibilities

Own and evolve EHN’s digital performance and direct response marketing strategy, focusing on paid search (PPC), SEO, GEO, and performance optimization.
Serve as the organizational subject matter expert and escalation point for digital performance marketing.
Establish and enforce testing, attribution, and optimization best practices across digital channels.
Ensure digital investment decisions are grounded in measurable impact on admissions, conversion, and patient access.
Act as superuser and governance owner for Google Analytics (GA4), including configuration, access management, data integrity, and alignment with business objectives.
Translate complex marketing, admissions, and performance data into clear, actionable insights for senior leadership and cross-functional partners.
Partner closely with Analytics and Technology teams to develop, maintain, and evolve Power BI dashboards and performance reporting frameworks.
Define and standardize KPIs, metrics, and reporting methodologies across marketing and admissions.
Ensure consistent measurement practices across channels, platforms, and facilities.
Lead the responsible adoption of AI-driven and agentic marketing capabilities, including applied use of large language models (LLMs), automation tools, and agent-based workflows.
Design and oversee agentic AI systems that support marketing operations, such as campaign monitoring, performance analysis, testing recommendations, intake signal triage, and reporting automation.
Partner with Technology, Analytics, and Privacy teams to ensure AI tools are deployed with appropriate governance, data controls, and ethical safeguards.
Enable the digital marketing team to effectively use AI through clear standards, practical use cases, and training.
Evaluate emerging AI platforms and vendors, making evidence-based recommendations tied to measurable business value.
Ensure AI-generated insights and outputs are transparent, auditable, and aligned with EHN’s brand, clinical sensitivity, and regulatory environment.
Lead, coach, and manage a team of 5 digital marketing and technical specialists, providing clear direction, prioritization, and performance expectations.
Build structure and accountability for execution-focused team members while supporting strategic growth and capability development.
Support hiring, onboarding, performance management, and development planning within the digital marketing team.
Oversee and optimize paid search and SEO programs in collaboration with internal specialists and external agencies.
Collaborate cross-functionally with Admissions, Clinical, Business Development, Technology, and Finance teams to align digital strategy with operational priorities.
Perform other related duties as assigned.

Requirements

5+ years of experience in digital or performance marketing, with deep expertise in direct response PPC and search.
Proven experience leading and developing teams.
Strong command of paid search platforms, performance optimization, attribution models, and funnel measurement.
Hands-on experience with Google Analytics (GA4), including advanced configuration, governance, and data quality management.
Demonstrated experience working with Power BI or comparable business intelligence tools.
Practical experience applying AI and automation in a marketing context, including LLM-based tools and agent-style workflows.
Ability to critically assess AI capabilities and distinguish high-value applications from experimentation or vendor hype.
Ability to clearly communicate technical, analytical, and AI-driven insights to non-technical stakeholders.
Experience managing external agencies and vendors in a performance-driven environment.
Proven ability to operate in a fast-paced, data-driven organization with competing priorities.

Skills

Digital performance marketing
Direct response marketing
Paid search (PPC)
SEO
GEO
Performance optimization
Testing
Attribution models
Funnel measurement
Google Analytics (GA4)
Power BI
Business intelligence
AI-driven marketing
Agentic marketing capabilities
Large language models (LLMs)
Automation tools
Agent-based workflows
Data analysis
Reporting
Team leadership
Agency management
Vendor management

Location

Canada

Work Type

Full-time

Experience Level

Senior

Education Level

Bachelor's degree in Science, Engineering, Analytics, or another technical discipline preferred
Business or commerce degrees considered secondary to demonstrated technical, analytical, and performance marketing capability

Benefits

Comprehensive benefits package
$2,000 yearly allowance for mental health and addiction services
$600 yearly allowance for various paramedical services
24/7 Employee Assistance Program through GreenShield Health
Competitive paid time off
Extra paid day off for your birthday
Float Days
Recognized Statutory Holidays
Access to in-house fitness facilities or discounted gym memberships
Exclusive discounts through Perkopolis
Opportunities for personal and professional growth through Education Support Assistance program
Supportive relocation opportunities
Defined Benefit pension plan with up to a 4% employer contribution
Maternity and parental leave top-up
Discounts available at Kids & Co. Daycare

About the Company

EHN Canada is the nation’s largest private network of industry-leading mental health, trauma, and addiction treatment facilities, committed to providing quality treatment and support for Canadians and their loved ones.
With over 100 years of collective experience, their inpatient, outpatient, and online programs are offered across the country, providing essential compassionate care.
EHN Canada prides itself on providing both excellent and accessible care to all Canadians.

Equal Opportunity

EHN Canada is an employment equity employer.
If you should require accommodation during the interview process, please contact Human Resources.